Making your B2B videos go viral is the holy grail of B2B video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement! Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video
Making your B2B videos go viral is the holy grail of B2B video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement!
Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video content, and according to an independent study, 73% of US adults use YouTube daily. That is a HUGE market opportunity!
But how can you make your B2B videos more engaging, and even viral? That’s what we’re here for. Join us as we take you through 5 tips to help you go from producing just another B2B video to viral success.
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Tip 1: Don’t sacrifice clarity for keywords
You may be tempted to stuff as many keywords in your title description as possible, but hold off. Experts suggest your description should read naturally with no more than four keywords, so Stay Focused! You want to hook your audience with your video description, not overwhelm them with too much information at once.
Tip 2: Keep it short and sweet
They say that goldfish have short attention spans, but so do humans, especially those on YouTube. Statistics show that 30% of viewers stop watching a video after 30 seconds – mostly because they are sifting through what is important and what is not important. With that in mind, make your content worthwhile for your audience by making your introduction short, succinct and engaging.
Tip 3: Pay attention to these important metrics
We’d suggest these three key metrics to analyze:
Watch Time
Watch time is the #1 ranking factor on YouTube. Why? Because watch time is the best indicator that your videos feature engaging content.
Impression Clickthrough Rate
Your impression clickthrough rate shows you how often viewers interact with your video after seeing it and shows you the audience most likely to watch it.
Watch Time
Watch time is the #1 ranking factor on YouTube. Why? Because watch time is the best indicator that your videos feature engaging content.
Tip 4: Don’t forget your CTA
Calls to action, or CTAs, are essential psychological triggers that tell your audience what to do next. Usually, with YouTube videos, the CTAs come at the end with the presenter wrapping things up with, “Like, Subscribe, Comment and Fill out the Survey at the end of this video”. Assume that your audience wants to learn more about your content, and make it worth their while: Give them access to more of your content, your company’s contact information or even a survey. If you want to increase conversions, put time into understanding which CTAs convert best in your B2B videos. In addition, we suggest developing and continually revising your B2B buyer personas across all channels.
Tip 5: Enhance video thumbnails and titles
First impressions count. Video thumbnails – or your YouTube profile picture, so to speak—are a vital aspect of having your video watched since they are usually the first thing people see in a video. On average, a clean high contrast and high-resolution thumbnail increases clicks by 21%! Take time to develop your YouTube thumbnail by considering your company logo and how you want it represented on a video.
Ready to engage the masses on YouTube? We’re here to help!
Taking your brand to YouTube is no easy task. At Dream Factory, we understand that marketing evolves constantly…and we evolve with it. We can help you with navigating a strategy for launching a YouTube campaign and help you to bring your company and brand to the forefront of your B2B industry.
Give us a call today and we can help you create viral B2B videos!
