B2B Industrial Marketing Strategy - PPC Increase Impressions - Case Study

200% INCREASE in

quality PPC impressions

UTILITIES/HEATING | B2B CASE STUDY

his case study details the results of a PPC campaign we ran for one of our clients in the B2B industry. Through careful planning and implementation of PPC best practices, we were able to significantly improve the number of high-quality impressions for our client’s ads. We’ll take you through the steps we took and the results we achieved, so you can see for yourself the power of a well-executed PPC campaign. Whether you’re a B2B business looking to improve your online presence or a marketing agency searching for inspiration, this case study is sure to provide valuable insights.

THE CHALLENGES

One of our clients, a leader in the industrial utilities and heating markets, was running a pay-per-click (PPC) campaign that was developing leads, but through an untargeted strategy leading to low quality returns and low conversion rates. The campaign needed to be optimized for higher ROI, with improved analytics methods and tracking processes that would result in more quality leads.

THE SOLUTIONS

Dream Factory developed an optimization plan for this client’s campaign that would provide better tracking to generate the most successful ads, keywords and landing pages. With gathered data, we developed results-driven content to enhance the campaign. These efforts were complimented by press releases and social media campaigns to build exposure for the brand through an integrated marketing approach.

THE BENEFITS

With a more innovative and concentrated digital marketing strategy, the client saw an increase in quality and quantity of leads. The new designs and content for their landing pages, social media platforms and press releases also resulted in greater efficiency, higher ROI and more exposure to previously untapped markets.

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