B2B Marketing Efficiency Increase - Case Study



65% INCREASE in Marketing Efficiency 8 HOURS average production response time

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65% INCREASE in Marketing Efficiency

8 HOURS average production response time

| ENERGY | B2B CASE STUDY

THE CHALLENGES

Our client was lacking the resources, expertise, and manpower to execute the number of marketing strategies and campaigns they needed and with the desired finesse to meet the company’s goals.

A key issue was the struggle between how and where to invest both time and money to enhance their marketing, not only in regards to strategy and emergent marketing technique and trends, but also in terms of in-house versus outsourced marketing support.

With such a complex industry as power generation, our client found it difficult to find the necessary support that was also familiar with B2B marketing within the industrial market.

THE SOLUTIONS

Utilizing long-standing experience with industrial marketing, Dream Factory developed marketing strategies, designed promotional collateral, and implemented extensive campaigns to align with the company’s goals and integrate their marketing efforts into a targeted approach.

Our exceptional creative and marketing teams worked to develop campaigns that supported our client’s brand image in all marketing efforts, and delivered fully executed strategies in efficient time-frames and in support of eventual sales.

THE BENEFITS

Or client experienced a 54 percent reduction in marketing costs, as well as a higher quality product as a result of Dream Factory’s capabilities. With a highly experienced team in both industrial marketing and overall marketing approaches, project delivery had a quicker turnaround rate with an average production response time of eight business hours.

With faster turnaround time, expertise in hand, and a dedication to marketing strategy success based on measurement and efficiency, we also generated significantly higher ROI on our clients marketing efforts, provoking long term trust and a strong marketing support relationship.

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