B2B Account-Based Marketing – Digital Tools for Superior Targeting 0

February 1, 2023

MAXIMIZE YOUR BUDGET WITH SUPERIOR B2B ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) Helps B2B Businesses Generate Qualified Lead$ The purpose of B2B account-based marketing is to generate qualified leads, often the greatest challenge that companies encounter. Between all of the sales calls, e-mails, and networking, the task of finding interested buyers can become both daunting

How To Use LinkedIn Hashtags 0

Hashtags Have Spread Across Most Social Media Since hashtags gained popularity on Twitter and Instagram, you’ve probably noticed that hashtags have slowly spread to other social media platforms. A notable example of these relatively new hashtag sites is LinkedIn, the world’s largest professional network. If you’re looking to make the most out of your LinkedIn

7 Ways to Solidify Your B2B Customer Retention 0

Do More Than Just Send Emails – Get Personal With Your Potential Clients Can you confidently say, “I know my B2B customers like the back of my hand?” Many businesses don’t, because they never tread over the invisible line that separates them from their clients. B2B customer retention is a vital aspect to keeping any

7 Post-Pandemic Marketing Trends that are Here to Stay 0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Marketing Tips
- December 20, 2022
Post-Pandemic Marketing Trends: A Marketing Outlook in 2021 and Looking Forward to 2022 Marketing shifted in 2020 during COVID-19, and it’s not going back. As marketers look towards the closing of 2021 and the beginning of 2022, what is the takeaway from the pandemic? How can marketers help companies grow faster or recover? What changed
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The Flywheel: A Customer-centric Business Model 0
- B2B Strategy
- October 12, 2022
Optimizing the Sales Funnel with On-going sales, marketing and customer service The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend. Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings. The concept
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Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy 0
- B2B Strategy
- September 30, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
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Create a B2B Buyer Persona: An Easy 7 Step Guide 0

Written By: Ceara Hickerson As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer. This is known as the B2B buyer persona and it can equip your sales and marketing departments with tremendous structures and insights. So, the

The Return of the Tradeshows 0

Marketing Wars: Return of the Tradeshows What to expect from the industry and on the tradeshow floor The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”. With restrictions relaxing, annual tradeshows

Creating a Content Marketing Schedule 0

How often should I create content? By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and more. Once the topics

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B2B Account-Based Marketing – Digital Tools for Superior Targeting 0

How To Use LinkedIn Hashtags 0

7 Ways to Solidify Your B2B Customer Retention 0

7 Post-Pandemic Marketing Trends that are Here to Stay 0

The Flywheel: A Customer-centric Business Model 0

Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy 0

Create a B2B Buyer Persona: An Easy 7 Step Guide 0

The Return of the Tradeshows 0

Creating a Content Marketing Schedule 0

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2 Signs You’re Doing B2B Content Wrong and How to Turn it Around

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Creating a Content Marketing Schedule

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