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7 post-pandemic marketing trends that are here to stay

Marketing Outlook in 2021 and Looking Forward to 2022   Marketing shifted in 2020 during COVID-19, and it’s not going back. As marketers look towards the closing of 2021 and the beginning of 2022, what is the takeaway from the pandemic? How can marketers help companies grow faster or recover?… Read more

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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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The Return of the Tradeshows

Marketing Wars: Return of the Tradeshows   What to expect from the industry and on the tradeshow floor   The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”.  … Read more


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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more


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7 Ways to Get to Know Your B2B Customers

Do more than just send emails – Get personal with your clients   When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line… Read more


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A B2B Guide to YouTube

Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com)   Jumping into the YouTube platform may be just what your… Read more


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Creating a Content Marketing Schedule

How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and… Read more


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Office Healthline with the Dream Team

Tips For Staying Fit and Focusing on Wellness with Your Favorite Marketing Team   As we further progress into 2021, it is important to remind our readers that while you are busy typing away, filing reports, and sitting at your office eight hours a day; You should take the initiative… Read more


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What Makes B2B Content Interesting?

Content that informs and entertains   Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing… Read more


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Why have a copywriter on your marketing team?

Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it… Read more


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Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more