2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
Ready to take your B2B marketing to the next level? Contact us today to learn more about our marketing services and how we can help you achieve your business goals.
Your marketing is critical, which is why we use our own experience to build a strategy that gets you where you want to be faster and effectively. The path to purchase can often be winding, but we help you guide your customers along the way, by creating the right message and promoting engagement that develops into business. We use traditional and modern methods to build business for you, with a constant eye on the most effective new marketing processes for your industry and selling points.
Your sales team should be closing deals, leave the lead generation efforts to us.
To grow your business, you need more qualified opportunities right now. Strategic Sales and Marketing has become one of the most influential lead generation companies in the industry, helping thousands of organizations create more sales leads, improve the qualification of their business leads, and boost conversion rates throughout the sales process. If you need more sales leads, or need to make better use of the business leads that you have, talk to our team and see how we can improve your B2B lead generation effort.
Marketing is impossible without great content
A winning content marketing strategy incorporates all the varying elements of your digital strategy and injects content creation throughout the cycle. Digital research helps people convince themselves to make purchases. Make it easy for them to perform their studies and you stand a strong chance of winning their business.
Improve the social media marketing approach for your B2B business.
While much of the general social media marketing advice applies to B2C brands, and how they can maximize reach and results via social channels, it's worth noting that a lot of the same tactics now apply to B2B organizations as well, with more and more people becoming increasingly accustomed to social outreach methods.
Generate leads, drive website traffic, and build brand awareness.
LinkedIn is known as the social network for professionals, a keystone to any good B2B social media marketing strategy. LinkedIn jumped from from 467 million users in Q3 2016 to 590 million by the end of 2018. That is a growth of 123 million users in two years.
Increasing scale and scope of campaigns while boosting ROI on staff costs
Marketing Automation, automates key tasks and enables the creation of more complex, tailored message flows based on how target-customers respond or don’t. Manual processes can get out of sync and result in frustrations about the quality of leads.
At Dream Factory, we realize the importance of strategy along the path to purchase. The road to acquiring, retaining and nurturing customer relationships can be long, but we’ve been there before and helped many others along the way. Combining our experience with forward-thinking and an eye on effective strategy, we can successfully get the right message across, create engagement for your brand and turn that engagement directly into business.
With the endless amounts of marketing platforms and social media outlets available, there are more options than ever for improving your brand identity, audience reach and overall business. Unfortunately, aimless use of these platforms and outlets will work about as well as throwing darts blindfolded. We look forward productively by staying up-to-date with our industry, doing the necessary research and learning the ins and outs. In turn, this allows us to help you with the most accurate and effective marketing strategies and platforms for your brand, not just the latest trend in the industry.
We use data analysis and strategy to get them there. Our measurable integrated marketing strategy is a proven, research-based and customizable process that meets our clients’ needs. Our strategies take you behind the scenes and show you how we generate leads, conversions and more.