WHAT IS

ACCOUNT-BASED MARKETING?

ABM TARGETS SPECIFIC HIGH-VALUE ACCOUNTS.

Our ABM solutions are designed to drive engagement, increase brand awareness, and generate leads for your business. We have years of experience in creating individualized strategies for success in the B2B marketing space. With our team of experts, we can develop innovative approaches that will help you build relationships with customers, connect with stakeholders and maximize ROI. Are you ready to take your B2B marketing strategy to the next level?

THE SNIPER APPROACH TO MARKETING

Instead of casting a wide net with lead-generation efforts, Dream Factory uses ABM to work closely with your sales team to identify key prospects and then customize messages and programs to the buying team within targeted accounts.

ABM is precise, targeted, personalized and measurable. It provides the highest ROI among B2B marketing tactics and strategies while providing less waste and risk. The approach makes it easier to align sales with marketing for consistent marketing that grows accounts.

Infographics showing the differences of a traditional funnel and Account Based Marketing Funnels for B2B strategies

TOP BENEFITS OF ACCOUNT-BASED MARKETING
With its personalized approach and attention to detail, there are several advantages to account-based marketing.

Faster Sales Process
Clearer Path to ROI
Cost Efficiency
Sales-Marketing Effort Synchronization
The Right Target, The Right Leads

Personalized Targeting of an Organization
Larger Return on Investment
Optimizes Sales/Marketing Teamwork
Proactive, Not Reactive.
Deliver Personalized Messages

Account-Based Marketing FAQ

What Is B2B Account-Based Marketing?

Account-based marketing is a B2B sales strategy that focuses on targeting high-value accounts by tailoring marketing efforts to their specific needs and preferences. The primary goal of account-based marketing is to build relationships with key decision-makers within these target accounts over time by delivering personalized content and messaging that speaks directly to their pain points.

The secondary goal is to make your sales team more efficient. By feeding them high-quality leads, their talents are better utilized, and your number of successful conversions will dramatically rise.

Why Is Account-Based Marketing So Important?

In the B2B world, account-based marketing is everything due to the relatively low volume of sales. A business-to-consumer (B2C) company may sell tens of thousands of a product to tens of thousands of separate people, but B2B companies typically sell to far fewer customers for a much higher price tag.

That makes every lead important, as long as every lead is high quality. If your sales team is forced to sift through thousands of low-quality leads (companies that aren’t likely to convert or non-financial decision-makers in promising companies), then their time and efforts are being wasted.

Account-based marketing allows businesses to focus their resources on high-value accounts with the greatest potential for revenue growth. By tailoring marketing efforts to these key accounts, businesses can improve conversion rates and drive more revenue from their top customers.

What Are Examples of Account-Based Marketing?

Examples of account-based marketing tactics include:

Personalized Email Campaigns - sending customized emails to decision makers within target accounts with messaging tailored specifically to their pain points.
Targeted Advertising - using targeted ads through channels like LinkedIn Ads, Facebook Ads, or Google AdWords to reach key decision makers within target accounts.
Customized Content Creation - creating blog posts, whitepapers, case studies, and other content assets that speak directly to the needs and interests of specific target accounts.
Developing Buyer Personas for Target Accounts – producing ideal customer profiles based on market research and using those profiles to inform future marketing materials.