How To Use LinkedIn Hashtags 0
- B2B Strategy, B2B, Lead Generation, Marketing Tips
- January 23, 2023
Hashtags Have Spread Across Most Social Media Since hashtags gained popularity on Twitter and Instagram, you’ve probably noticed that hashtags have slowly spread to other social media platforms. A notable example of these relatively new hashtag sites is LinkedIn, the world’s largest professional network. If you’re looking to make the most out of your LinkedIn
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7 Post-Pandemic Marketing Trends that are Here to Stay 0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Marketing Tips
- December 20, 2022
Marketing Outlook in 2021 and Looking Forward to 2022 Marketing shifted in 2020 during COVID-19, and it’s not going back. As marketers look towards the closing of 2021 and the beginning of 2022, what is the takeaway from the pandemic? How can marketers help companies grow faster or recover? What changed during the pandemic,
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The Flywheel: A Customer-centric Business Model 0
- B2B Strategy, B2B
- October 12, 2022
Optimizing the Sales Funnel with On-going sales, marketing and customer service The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend. Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings. The
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How to Create a B2B Buyer Persona 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
- August 6, 2022
Written By: Ceara Hickerson As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer. So, the question is who is your “ideal customer”? This is known as the B2B buyer persona and it can equip your sales and
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What Makes B2B Content Interesting?0
- Content Marketing, B2B, B2B Strategy, Lead Generation, SEO
- April 27, 2022
Content that informs and entertains Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing tactics varies from blog posts,
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2 Signs You’re Doing B2B Content Wrong and How to Turn it Around 0
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
No one likes to hear what they’re doing is wrong, especially when it comes to their own business. However, pinpointing what you’re doing wrong and learning how to fix it can really help you bring more success to your company. One of the places companies tend to go wrong without noticing is in content
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