How to Use Your B2B Buyer Persona 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, MARKETING, Marketing Tips, Marketing Trends
- August 12, 2020
Written By: Ceara Hickerson Now that you have your B2B buyer persona, don’t file it away. Put it into action to define and guide your marketing efforts In 1997, Apple, Inc. launched the “Think Different” Campaign to re-target marketing efforts, and, more importantly, to save the company. Image Source: Wikipedia Consumers everywhere responded positively
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The Importance of Qualifying B2B Leads 0
- Lead Generation, B2B, B2B Strategy
- July 30, 2020
Written By: Mary Kaitlin Des Jardins Quality over quantity – an age old saying that not only applies to your social circle, but to your lead generation strategy for your B2B business as well. Honestly, qualifying B2B leads is so important that we decided to write an entire blog about it. Read on to learn
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Top 5 Effective B2B Marketing Strategies to Incorporate in the Era of Remote Work 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips, Marketing Trends, PPC, SEO
- July 28, 2020
Navigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing, making effective B2B marketing strategies even harder to develop and deploy. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the
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Top 5 Tips To Make Your B2B Videos Go Viral in 2020 0
- Marketing Tips, B2B, B2B Strategy, Content Marketing, MARKETING, Marketing Trends
- May 30, 2020
Making your B2B videos go viral is the holy grail of B2B video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement! Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video
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7 Tips to Create a Better B2B Content Marketing Strategy 0
- Content Marketing, B2B, B2B Strategy, Marketing Tips, Marketing Trends
- April 30, 2020
7 Tips to Create a Better B2B Content Marketing Strategy Is your B2B content marketing strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content marketing strategy. Since
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Maximize Your Tradeshow Social Media Posts 0
- Marketing Tips, B2B, B2B Strategy, Lead Generation
- May 20, 2019
Best practices for exhibitors to boost engagement Tradeshow season is a fun and exciting time for your team—especially for networking and engaging with customers or potential leads. But don’t stop there: tradeshow events extend to social media, too, and you won’t want to miss out on the conversation. Read on to learn how your company’s
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