A strong brand is a vital component to any company, but it’s potentially more important to B2B companies for one single reason. Your customers will see you more as partners or business associates than a vendor. Whether it’s providing material components or trained services, your clients will come to rely upon what you offer to increase their own corporate worth, and they’re aware of that.
Whether it’s you or one of your competitors, your potential client will need to make a serious decision as it will affect the rest of the business. If your brand fails to shine brighter than your competitors, it’s likely you’ll lose out on business, and that can be devastating if you’re the sort of business that makes only a handful of large sales every year.