2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
Welcome to Dream Factory Agency’s Tradeshow Support page, where we specialize in providing top-of-the-line B2B branding and marketing services. Our team of experts understand the unique challenges and opportunities that come with showcasing your business at a tradeshow, and we’re here to help you make the most of your investment. Whether you need help with booth design, lead generation, or post-show follow-up, we have the experience and expertise to make your tradeshow experience a success
Does this sound familiar to you? You attend a relevant tradeshow because you feel you have to, it ends, and once again you’re disappointed with the results. A disappointing tradeshow experience is indicative that something is wrong, whether it be with the tradeshow or your approach towards it. There’s a lot of work that must be done behind the scenes to take complete advantage of a tradeshow, and that’s what we’re here to do.
We secure the database of people attending the tradeshow and get to work before it even begins. What does that involve? Securing your best leads and creating campaigns designed to make them aware and interested in your presence at the tradeshow. We create systems that allow them to set meeting times with your sales team in attendance and maximize your facetime with leads.
Once the tradeshow has started, it’s time to remind those leads of your presence at the tradeshow; contact frequency is key in any kind of marketing. We set up a system to send a personalized, automated message to each of the leads that interacted with your pre-show advertising, as well as a general reminder on social media.
Once the tradeshow has ended, we start solidifying any contacts you made. Our automated systems will send leads that interacted with your booth messages combined with useful links. These systems will then alert you to the links they click on, where they linger on your website, and where they travel to from there. This is a great way to get a conversation going with your sales teams and to find if there’s any information, like a material study, that the lead was looking for and couldn’t find. We can then create that informational blog for you within a week for you to solidify the deal.
A lot of the progress made at tradeshows is done before the show even begins. Data work is crucial to ensuring a positive experience, but your appearance at the tradeshow itself also plays a factor in attractive leads “off the street.
There’s no better way to advertise your products and services than meeting directly with your target audience face-to-face and building that critical foundation for a relationship. Many people that attend tradeshows do so with the intention to buy, or at least to consider what’s out there on the market. Tradeshows are one of the best ways to make positive impressions and quickly convert leads into sales.
However, that doesn’t mean you can just show up and expect people to speak with you. How do you attract the ocean of leads walking past you every minute?
Presentation, presentation, presentation. It’s everything at a tradeshow, because you’re not alone. There are hundreds or thousands of other businesses all trying to dip into the attendees’ limited budgets, and you need to prove that you’re one of the more interesting booths to stop at.
Dream Factory will assist in the design of your booth, from creating graphics for table runners and backdrops, to physically appearing at the tradeshow and assisting your sales team with the volume of leads if the need is high enough. We have a vested interest in seeing your business grow, because when you succeed, we succeed!”