Does this sound familiar to you? You attend a relevant tradeshow because you feel you have to, it ends, and once again you’re disappointed with the results. A disappointing tradeshow experience is indicative that something is wrong, whether it be with the tradeshow or your approach towards it. There’s a lot of work that must be done behind the scenes to take complete advantage of a tradeshow, and that’s what we’re here to do.
We secure the database of people attending the tradeshow and get to work before it even begins. What does that involve? Securing your best leads and creating campaigns designed to make them aware and interested in your presence at the tradeshow. We create systems that allow them to set meeting times with your sales team in attendance and maximize your facetime with leads.
Once the tradeshow has started, it’s time to remind those leads of your presence at the tradeshow; contact frequency is key in any kind of marketing. We set up a system to send a personalized, automated message to each of the leads that interacted with your pre-show advertising, as well as a general reminder on social media.
Once the tradeshow has ended, we start solidifying any contacts you made. Our automated systems will send leads that interacted with your booth messages combined with useful links. These systems will then alert you to the links they click on, where they linger on your website, and where they travel to from there. This is a great way to get a conversation going with your sales teams and to find if there’s any information, like a material study, that the lead was looking for and couldn’t find. We can then create that informational blog for you within a week for you to solidify the deal.
A lot of the progress made at tradeshows is done before the show even begins. Data work is crucial to ensuring a positive experience, but your appearance at the tradeshow itself also plays a factor in attractive leads “off the street.