2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
Unlock powerful insights and increase sales with DreamFactory Agency’s amazing Sales Enablement Programs!
DreamFactory Agency provides comprehensive Sales Enablement programs for your B2B marketing needs. Our experienced professionals have the expertise to ensure that your business satisfies its customers and gets the maximum ROI from your marketing initiatives. We provide a variety of services, from optimizing customer journeys to developing inbound and outbound messaging campaigns, helping you develop effective marketing strategies and manage them successfully.
The job of a sales rep is to show up to a meeting knowledgeable, skillful and with the right assets to help prospects buy. If there is any indication that any of these elements are not there, you need to invest in sales enablement now. These gaps in efficiency and effectiveness are robbing your company of money. Sales enablement will benefit executives by creating more efficient marketing and sales teams, resulting in more revenue for the same level of input.
A key step to launching a successful program is to establish an enablement cadence, or a frequent release of continuous learning initiatives. If you are like many organizations, you use a combination of software and manual processes to manage different operations. These systems may or may not work well together; that is why our team uses marketing automation to support the sales team to achieve optimal touchpoints with your prospects.
Sales enablement strategies are a set of tactics that organizations use to empower their sales teams with the right knowledge, skills, and resources to engage buyers effectively. There are many different types of strategies, including:
An example of an enablement strategy is creating a comprehensive sales playbook that outlines best practices for each stage of the sales process. The playbook can include information on how to identify prospects, how to build relationships with decision-makers, how to handle objections or challenges during negotiations, and more.
Some of the top trends in sales enablement include:
Marketing and sales enablement strategies are related but focus on different parts of the lead conversion process. Marketing is the process of spreading awareness of products and services, as well as priming leads to buy. Sales enablement is focused specifically on providing resources and tools to the sales team so that they can finalize the conversion more effectively.
Marketing plays an important role in sales enablement strategies by creating content and messaging that can be used by the sales team to engage prospects and close deals. This includes things like: