B2B SALES ENABLEMENT SUCCESSFUL SALES DRIVE REVENUE MORE LEADS

Unlock powerful insights and increase sales with DreamFactory Agency’s amazing Sales Enablement Programs!

Unlocking Sales

Enablement Strategies

More Successful Sales Conversations That Drive Revenue

DreamFactory Agency provides comprehensive Sales Enablement programs for your B2B marketing needs. Our experienced professionals have the expertise to ensure that your business satisfies its customers and gets the maximum ROI from your marketing initiatives. We provide a variety of services, from optimizing customer journeys to developing inbound and outbound messaging campaigns, helping you develop effective marketing strategies and manage them successfully.

MORE REVENUE FOR THE SAME LEVEL OF INPUT

The job of a sales rep is to show up to a meeting knowledgeable, skillful and with the right assets to help prospects buy. If there is any indication that any of these elements are not there, you need to invest in sales enablement now. These gaps in efficiency and effectiveness are robbing your company of money. Sales enablement will benefit executives by creating more efficient marketing and sales teams, resulting in more revenue for the same level of input.

DEVELOP AN ENABLEMENT CADENCE WITH MARKETING AUTOMATION

A key step to launching a successful program is to establish an enablement cadence, or a frequent release of continuous learning initiatives. If you are like many organizations, you use a combination of software and manual processes to manage different operations. These systems may or may not work well together; that is why our team uses marketing automation to support the sales team to achieve optimal touchpoints with your prospects.

TOP BENEFITS OF SALES ENABLEMENT

Sales Process
Clears Path to ROI
Synchronizes Sales-marketing Efforts
Personalizes Organization Targeting

Larger ROI
Optimizes Sales/Marketing Teamwork
More Proactive Than Reactive
Delivers Personalizes Messages

B2B Sales Enablement Strategies FAQ

What Are B2B Sales Enablement Strategies?

Sales enablement strategies are a set of tactics that organizations use to empower their sales teams with the right knowledge, skills, and resources to engage buyers effectively. There are many different types of strategies, including:

Onboarding programs
Training, coaching, and mentoring initiatives
Content creation & management systems
Analytics tools

What Is an Example of a Sales Enablement Strategy?

An example of an enablement strategy is creating a comprehensive sales playbook that outlines best practices for each stage of the sales process. The playbook can include information on how to identify prospects, how to build relationships with decision-makers, how to handle objections or challenges during negotiations, and more.

What Are the Top Sales Enablement Strategies?

Some of the top trends in sales enablement include:

Personalization - Tailoring content and messaging to individual buyers based on their needs and preferences.
AI-powered Automation - Leveraging artificial intelligence (AI) technology to automate mundane tasks like data entry or lead scoring.
Sales Readiness - Focusing on improving the skills and knowledge of sales reps through ongoing training and development programs.
Integration - Connecting various sales enablement technologies together into one cohesive system for easier management and tracking.
Metrics-driven Optimization - Using data analytics tools to track performance metrics like conversion rates or deal size, then using that data to optimize future campaigns or strategies.

What Is the Difference Between Marketing and Sales Enablement Strategies?

Marketing and sales enablement strategies are related but focus on different parts of the lead conversion process. Marketing is the process of spreading awareness of products and services, as well as priming leads to buy. Sales enablement is focused specifically on providing resources and tools to the sales team so that they can finalize the conversion more effectively.

What Is Marketing's Role in Sales Enablement?

Marketing plays an important role in sales enablement strategies by creating content and messaging that can be used by the sales team to engage prospects and close deals. This includes things like: