How to Use AI for B2B Marketing: A Proven Step-by-Step Guide 0
- B2B, Lead Generation
- April 11, 2025
The numbers tell a compelling story: 92% of CMOs recognize Generative AI, yet merely 19% of B2B decision-makers have actually implemented AI solutions in their organizations. This gap reveals both untapped potential and competitive advantage for businesses ready to act now. AI already delivers measurable value in B2B marketing environments. Predictive analytics helps companies achieve
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B2B Account-Based Marketing – Digital Tools for Superior Targeting 0
- B2B, Lead Generation
- February 1, 2023
MAXIMIZE YOUR BUDGET WITH SUPERIOR B2B ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) Helps B2B Businesses Generate Qualified Lead$ The purpose of B2B account-based marketing is to generate qualified leads, often the greatest challenge that companies encounter. Between all of the sales calls, e-mails, and networking, the task of finding interested buyers can become both
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How To Use LinkedIn Hashtags 0
- B2B Strategy, B2B, Lead Generation, Marketing Tips
- January 23, 2023
Hashtags Have Spread Across Most Social Media Since hashtags gained popularity on Twitter and Instagram, you’ve probably noticed that hashtags have slowly spread to other social media platforms. A notable example of these relatively new hashtag sites is LinkedIn, the world’s largest professional network. If you’re looking to make the most out of your LinkedIn
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7 Ways to Solidify Your B2B Customer Retention 0
- B2B Strategy, Lead Generation
- January 19, 2023
Do More Than Just Send Emails – Get Personal With Your Potential Clients Can you confidently say, “I know my B2B customers like the back of my hand?” Many businesses don’t, because they never tread over the invisible line that separates them from their clients. B2B customer retention is a vital aspect to keeping any
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Create a B2B Buyer Persona: An Easy 7 Step Guide 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
- August 6, 2022
Written By: Ceara Hickerson As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer. This is known as the B2B buyer persona and it can equip your sales and marketing departments with tremendous structures and insights. So, the
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The Return of the Tradeshows 0
- Marketing Trends, Lead Generation, Marketing, Marketing Tips
- August 3, 2022
Return of the Tradeshows What to expect from the industry and on the tradeshow floor The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”. With restrictions relaxing, annual tradeshows are beginning
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