Lead Generation

7 Ways to Get to Know Your B2B Customers 0
- B2B Strategy, Lead Generation
- July 8, 2021
Do more than just send emails – Get personal with your clients When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line that separates a client and
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A B2B Guide to YouTube 0
- B2B Strategy, Lead Generation, Marketing Tips
- June 22, 2021
Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base. Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com) Jumping into the YouTube platform may be just what your B2B company needs to generate
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What Makes B2B Content Interesting?0
- B2B Strategy, Lead Generation
- April 27, 2021
Content that informs and entertains Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing tactics varies from blog posts,
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Teamwork makes the Dreamwork – Enabling Sales With Content That Drives Revenue 0
- Content Marketing, Lead Generation
- March 18, 2021
Creating content that is strong and informative not only increases your SEO ranking, it also helps lead generation. What you write as a marketing professional has a substantial impact on the sales process, this is an important aspect of company alignment. Marketing goes hand-in-hand with Sales as it is their job to generate a
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How To Write An Effective B2B Case Study In 3 Easy Steps 0
- B2B Strategy, Case Studies, Content Marketing, Lead Generation, Marketing Tips
- December 1, 2020
The hype man for your business: B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. This is like showing your potential buyer that you
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Lead Decay – And What To Do About It 0
- B2B Strategy, Content Marketing, Lead Generation
- October 22, 2020
Written By: Celina DeCastro Don’t call a zombie hunter when your leads begin to decay As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the leads don’t become clients? In
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