2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
To fix a marketing strategy, first you need to conduct a marketing audit to discover what portions of it aren’t working. Just because a tactic appears to be failing doesn’t mean the entire plan is flawed. For example, your online advertisements might not be pulling in the lead numbers you want, but that could be due to one or a combination of reasons, like the:
We’ll conduct the audit on your behalf and get to the bottom of why your marketing strategy is falling short of your expectations. Once the reason has been established, we’ll reference your budget and goals, then propose our alterations to right the ship.
Some plans aren’t necessarily bad ones, they just need a helping hand.