Future Proofing Your B2B Marketing Strategy: What to Do When the Unexpected Happens
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
- October 14, 2020
Maximize your business’s growth and reach more than ever before!
In this case study, you’ll learn about how we were able to help one of our clients see a 53% increase in website traffic. This case study will delve into the strategies and tactics we used to drive more traffic to the client’s website, as well as the results and impact of those efforts. Whether you’re a business owner looking to boost your website traffic or a marketer seeking new ideas for driving traffic, this case study is for you. So sit back, relax, and read on to learn more about how we were able to drive more visitors to our client’s website.
Our client was aware of the great impact a creative and well-developed website plan has on capturing potential leads in its highly technical industry, however they required someone with the expertise to execute it.
They were also unaware of the current leads that were being generated through their website due to difficulties in analytics, and they weren’t sure how to increase them in both the short and long run.
In order to increase our client’s online presence and generate more leads, the new website was in need of an appropriate balance of functionality and innovative design to not only enhance user interest, but convey the value of products and services in an structured manner.
By creating a modern, elegant, and user-friendly design, Dream Factory developed a website that not only improved lead generation, but better targeted to capture higher quality leads.
Because of our expertise in integrated marketing, we delivered supplemental public relations and social media campaigns to further increase brand exposure and qualified web traffic to the new website.
Through the new overall integrated web marketing strategy, Dream Factory was able to increase the number of high quality leads to their website, deliver better measurements of who these leads were and what they were interested in, and created greater opportunity to convert these leads into sales.
We created cohesion between first-rate digital sales tools, dynamic content, and elegant design to not only generate a greater volume in leads, but deliver more industry-educated leads after viewing the website, streamlining the sales process.
let our team help you to get the results that you are looking for.