LinkedIn is best-known as the social media for working professionals, which makes it the perfect social media for B2B companies to advertise themselves in. Websites like Facebook and Instagram have their places, but with the right messaging, you’ll go much farther with LinkedIn. Part of what makes LinkedIn such a good social media to utilize is its userbase, but the tools it provides advertisers are what makes it unrivaled.

Just like Google, LinkedIn allows you to advertise towards specific demographics, but it takes this feature a step further. LinkedIn allows you to narrow the search for your audience down to:

• What industry they work in
• Their position in their company
• Their geographical location
• And more

So, what does this mean? It means if you know your audience, you can advertise your products and services to them directly without accidentally spending too much on clicks from people outside your audience. Are you looking for upper management in automotive companies? LinkedIn can do it. Want to target the decision-makers at a specific company like BP? LinkedIn can do it.