2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
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Not having a GTM strategy is a bit like choosing your next vacation by throwing a dart at the map. You could accidentally end up with something you wanted, or you could land in the middle of the Atlantic. There’s something to be said about living a carefree life, but when hundreds of thousands of dollars are on the line, it pays to have some idea of what you’re doing.
But what exactly does a GTM strategy do? Let’s assume you’re trying to build a house. Without a plan in place:
When developing a GTM strategy for your product or service, it will greatly impact the odds of your success if you plan out every stage, including who the product/service’s targeted towards, what needs are being fulfilled, how you’ll engage with those customers, and so much more.
A GTM is designed to map out the creation and initial launch of a new product or service. A business plan is larger in scope and maps out how an entire company will achieve its proclaimed goals. While these two strategies are similar in their objectives, a business plan is inherently more widespread in what it covers as it focuses on a company’s plan for success as a whole.
A GTM strategy is simply mapping out all the potential problems you’ll run into when developing a new product or service, and how your company will plan to approach those problems. That’s why it’s a good idea to sit down with a team, discuss those potential problems, and measure out reasonable solutions to them. For example: