B2B Go To Market Strategy



b2b go to market gtm strategies services orlando florida

GO TO MARKET

STRATEGIES

Why Is it Vital to Have a Strong B2B Go-to-market (GTM) Strategy?

Get your business to the next level with Dream Factory Agency’s Go-To-Market Strategy. Our team of experienced professionals can provide you with a comprehensive approach to getting your product or service to market. With our expertise, you’ll have the resources needed to build an effective marketing strategy that successfully delivers results. Let us help you make the most of your Go-To-Market Strategy today!

PROVIDE YOUR SALES BUYER INSIGHTS

Not having a GTM strategy is a bit like choosing your next vacation by throwing a dart at the map. You could accidentally end up with something you wanted, or you could land in the middle of the Atlantic. There’s something to be said about living a carefree life, but when hundreds of thousands of dollars are on the line, it pays to have some idea of what you’re doing.

But what exactly does a GTM strategy do? Let’s assume you’re trying to build a house. Without a plan in place:

  • You’ll likely order too many or too few supplies
  • You’ll run into production issues when your construction team don’t know what they should be doing
  • The house likely won’t be designed in a way that suits peoples’ needs or satisfies their desires
  • You won’t know how to properly price the house to both entice potential buyers and make back your investment
  • At the end of the project, you may find that on top of all the mistakes you already made, it turns out the location of a house matters and very few people want to buy an 6-bedroom apartment built in the middle of a swamp

When developing a GTM strategy for your product or service, it will greatly impact the odds of your success if you plan out every stage, including who the product/service’s targeted towards, what needs are being fulfilled, how you’ll engage with those customers, and so much more.

A GTM Is Not a Business Plan

A GTM is designed to map out the creation and initial launch of a new product or service. A business plan is larger in scope and maps out how an entire company will achieve its proclaimed goals. While these two strategies are similar in their objectives, a business plan is inherently more widespread in what it covers as it focuses on a company’s plan for success as a whole.

What Should a Go-to-Market Strategy Include?

A GTM strategy is simply mapping out all the potential problems you’ll run into when developing a new product or service, and how your company will plan to approach those problems. That’s why it’s a good idea to sit down with a team, discuss those potential problems, and measure out reasonable solutions to them. For example:

  • The Markets
  • Product Highlights
  • Your Competitors
  • Identify Opportunities
  • Branding
  • Messaging & Positioning
  • Lead Generation
  • Timeline
  • Distribution
  • Price

SOME OF OUR CLIENTS HAVE INCLUDED: