While much of the general social media marketing advice applies to B2C brands, and how they can maximize reach and results via social channels, it’s worth noting that a lot of the same tactics now apply to B2B organizations as well, with more and more people becoming increasingly accustomed to social outreach methods.

What’s the most valuable social media platform for many B2B marketers? LinkedIn

If you’re skeptical about social media’s ability to generate B2B leads, consider this. At one point cold calls used to be one of the most effective forms of advertising. According to Forbes, now 90% of decision-makers say they never respond to cold calls. However, 76% of buyers are ready to have conversations on social media.

The primary form in which people communicate has changed. Texting is now more common than phone calls, and social media usage has skyrocketed these past several years among most age groups. Aside from the general uptick in social media, its most valuable gift to you is the ability to target specific groups of people that use it.

Looking to target decision-makers in the medical industry? Social media can do it. Is there a specific lead you want to increase marketing efforts towards? Social media can do it. While cold-calling managers might not work anymore, frequently putting yourself in their minds via advertisements and informative blogs is a fantastic way to accomplish one simple thing.

Make them think about you