The Flywheel: A Customer-centric Business Model
- B2B Strategy
- October 12, 2022
Marketing Trends
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- Marketing Trends
EMBRACING AI IN MARKETING: TRANSFORMING STRATEGIES AND TACTICS FOR 20230
- Artificial Intelligence, Marketing Trends
- June 13, 2023
In the dynamic landscape of today’s marketing, Artificial Intelligence (AI) is the game-changer that’s redefining how brands engage with their audience. As we navigate through 2023, the integration of AI in marketing is not just a buzzword – it’s a necessity for those seeking to secure a competitive edge. From hyper-personalization to real-time data analysis,
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Bypassing Obstacles: AI for B2B Marketing Improvements0
- B2B, Marketing Trends
- April 10, 2023
The landscape of business-to-business (B2B) marketing is being transformed by the power of Artificial Intelligence (AI). By leveraging large data sets and gleaning actionable insights, AI allows marketers to make data-driven decisions, boosting efficiency and optimizing campaign results. Let’s delve into the various applications of AI for B2B marketing. Personalizing Experiences and Segmenting Customers with
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B2B Account-Based Marketing – Digital Tools for Superior Targeting0
- B2B, Marketing Trends
- February 1, 2023
MAXIMIZE YOUR BUDGET WITH SUPERIOR B2B ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) Helps B2B Businesses Generate Qualified Lead$ The purpose of B2B account-based marketing is to generate qualified leads, often the greatest challenge that companies encounter. Between all of the sales calls, e-mails, and networking, the task of finding interested buyers can become both
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7 Post-Pandemic Marketing Trends that are Here to Stay0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Marketing Tips
- December 20, 2022
Post-Pandemic Marketing Trends: A Marketing Outlook in 2021 and Looking Forward to 2022 Marketing shifted in 2020 during COVID-19, and it’s not going back. As marketers look towards the closing of 2021 and the beginning of 2022, what is the takeaway from the pandemic? How can marketers help companies grow faster or recover? What changed
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The Flywheel: A Customer-centric Business Model0
- B2B Strategy, Marketing Trends
- October 12, 2022
Optimizing the Sales Funnel with On-going sales, marketing and customer service The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend. Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings. The concept
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Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy0
- B2B Strategy, Marketing Trends
- September 30, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
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5 B2B Content Marketing Trends in 2021
- Marketing Trends, B2B, B2B Strategy, Marketing Tips
- December 22, 2020
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Bypassing Obstacles: AI for B2B Marketing Improvements
- B2B
- April 10, 2023
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