B2B Account-Based Marketing – Digital Tools for Superior Targeting 0
- B2B, Marketing Trends
- February 1, 2023
MAXIMIZE YOUR BUDGET WITH SUPERIOR B2B ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) Helps B2B Businesses Generate Qualified Lead$ The purpose of B2B account-based marketing is to generate qualified leads, often the greatest challenge that companies encounter. Between all of the sales calls, e-mails, and networking, the task of finding interested buyers can become both daunting
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7 Post-Pandemic Marketing Trends that are Here to Stay 0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Marketing Tips
- December 20, 2022
Post-Pandemic Marketing Trends: A Marketing Outlook in 2021 and Looking Forward to 2022 Marketing shifted in 2020 during COVID-19, and it’s not going back. As marketers look towards the closing of 2021 and the beginning of 2022, what is the takeaway from the pandemic? How can marketers help companies grow faster or recover? What changed
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The Flywheel: A Customer-centric Business Model 0
- B2B Strategy, Marketing Trends
- October 12, 2022
Optimizing the Sales Funnel with On-going sales, marketing and customer service The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend. Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings. The concept
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Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy 0
- B2B Strategy, Marketing Trends
- September 30, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
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The Return of the Tradeshows 0
- Marketing Trends, Lead Generation, Marketing, Marketing Tips
- August 3, 2022
Marketing Wars: Return of the Tradeshows What to expect from the industry and on the tradeshow floor The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”. With restrictions relaxing, annual tradeshows
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Creating a Content Marketing Schedule 0
- Marketing Tips, B2B Strategy, Marketing Trends
- June 10, 2022
How often should I create content? By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and more. Once the topics
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