2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
Dream Factory Agency offers the best in video production and marketing services to help your B2B business reach its goals. With expertise in storytelling and strategic video production, we create powerful visuals that engage audiences and foster connection. Our team will work closely with you to craft compelling narratives that capture your brand’s essence, making sure each video drives leads and visibility. Let us help you unlock the power of video marketing today!
In the wake of YouTube, Netflix, and other video streaming services, video production is quickly becoming the preferred method of information digestion. While they’re not on track to completely replace written content in the world of search engine optimization (SEO), video has solidified itself as another effective way for a B2B company to put its name out there.
By scheduling live interviews with your experts in our recording studio, we can film your business getting to the core of your customers’ needs and desires. We can also take the written SEO content we’ll create for you and convert parts of it to a video format to place on popular video streaming services.
Video Production is here to stay, but don’t just take our word for it. 87% of marketers across the world reported a positive ROI from video marketing alone.
Business-to-business (B2B) video productions are used to communicate a variety of messages to other businesses. These might include product demonstrations, case studies, informative videos, or thought leadership content like industry insights and webinars.
The popular belief is that video production is more of a business-to-consumer (B2C) tactic, but in actuality, it’s just as effective for B2B companies. B2B video production allows companies to showcase their products or services in an engaging way while also building trust with potential customers. Video content can help explain complex concepts or demonstrate how a product works in ways that blogs can’t.
There are also key financial decision-makers out there who simply engage more easily with video than they do with text formats, increasing your chances of making contact.
A successful B2B video production should have a clear message that resonates with its intended audience while also being visually appealing & professional in presentation. The first step you’ll need to consider before even starting a B2B video production is setting an objective it should accomplish. Do you want to explain how your product works? Build trust in your brand?
For example, informative videos work best if you want to explain how a product works. If you want leads to trust you more, a testimonial interview with several previous customers is a great way to do that.
Once you have a goal, a script needs to be developed, and potentially a storyboard as well if the video is going to be complicated. You'll also need to choose the right equipment for filming and set up the location appropriately.
Finally, once filming and editing of the B2B video production is complete, the footage must be professionally edited into a final product.
There’s a lot of ways to get the most out of your videos. The first and most obvious choice is to put them on video streaming services like YouTube. With the right meta tags, these videos will act as another source of organic traffic to your website.
Speaking of your website, you can also strategically insert your B2B video productions there as well. Have a product page? Why not place your video there explaining it in detail? Want to explain what your company does in an engaging way? Insert a video into your “About Us” page.
There’s a plethora of ways to make B2B video production work for you.