2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
Dream Factory Agency provides comprehensive B2B marketing audit programs designed to give businesses a better understanding of their current marketing performance and provide insights into how to maximize their efforts for greater success. We will review your goals, analyze how well the current plan is working, assess what gaps may exist, and make recommendations for improvement that focus on achieving your objectives. With our expertise and guidance, you can expect improved ROI and increased conversions.
The B2B marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, budgeting, goals and results. Discover when and where the strategy is not optimal. With 20 years of developing marketing campaigns for B2B companies, our team has the experience and knowledge to find hidden opportunities as well as avoid possible pitfalls.
By evaluating the objectives, tactics, processes, activities and propositions that comprise your marketing strategy, you gain newfound insight into the core systems of your business and your brand. Upon the completion of a marketing audit, you should have actionable takeaways on how to improve your company’s growth.
In marketing, auditing is the process of evaluating a company's marketing efforts to identify areas for improvement and opportunities for growth. Marketing audits can help businesses understand how well their current marketing strategies are working and what changes they should make to improve their performance.
The audit process typically involves analyzing various factors such as the external environment, internal environment, customer behavior, competition, and marketing mix (product, price, promotion, and distribution).
There are several types of marketing audits that businesses can use depending on their specific needs:
An example of a marketing audit could involve conducting an analysis of a company's social media presence by evaluating its engagement rates, follower count, content quality, and overall social media strategy. By assessing these metrics against industry benchmarks or best practices in social media marketing, you can identify areas where improvements can be made.
The steps involved in conducting an effective marketing audit include:
To conduct a successful marketing audit strategy, it is important to ensure that it’s:
Ensuring these four characteristics will help you get the most out of your marketing audit by providing actionable insights into how you can improve your overall performance.
To conduct an effective marketing audit strategy, you should begin by setting clear objectives for what you hope to achieve through the process. From there, you can: