MARKETING AUDIT

PROGRAMS

ARE YOU MAKING THE MOST OF YOUR B2B MARKETING?

Dream Factory Agency provides comprehensive B2B marketing audit programs designed to give businesses a better understanding of their current marketing performance and provide insights into how to maximize their efforts for greater success. We will review your goals, analyze how well the current plan is working, assess what gaps may exist, and make recommendations for improvement that focus on achieving your objectives. With our expertise and guidance, you can expect improved ROI and increased conversions.

FINE TUNE YOUR MARKETING EFFORTS WITH A B2B MARKETING AUDIT

The B2B marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, budgeting, goals and results. Discover when and where the strategy is not optimal. With 20 years of developing marketing campaigns for B2B companies, our team has the experience and knowledge to find hidden opportunities as well as avoid possible pitfalls.

A B2B MARKETING AUDIT CAN HELP

By evaluating the objectives, tactics, processes, activities and propositions that comprise your marketing strategy, you gain newfound insight into the core systems of your business and your brand. Upon the completion of a marketing audit, you should have actionable takeaways on how to improve your company’s growth.

TOP BENEFITS OF PERFORMING A B2B MARKETING AUDIT

Realign Your Marketing Activities With Your Goals
Get In-Depth Insight Into Your Competition
See What Isn’t Working

Gain Exposure to New Ideas and Different Strategies
Save Time and Money in the Long Run

Marketing Audit FAQ

What Is a Marketing Audit?

In marketing, auditing is the process of evaluating a company's marketing efforts to identify areas for improvement and opportunities for growth. Marketing audits can help businesses understand how well their current marketing strategies are working and what changes they should make to improve their performance.

The audit process typically involves analyzing various factors such as the external environment, internal environment, customer behavior, competition, and marketing mix (product, price, promotion, and distribution).

What Are the Different Types of Marketing Audits?

There are several types of marketing audits that businesses can use depending on their specific needs:

External Environment Audit - This type of audit looks at external factors that may impact a company's marketing efforts, such as economic conditions, legal regulations, technological advancements, etc.
Internal Environment Audit - This type of audit assesses the internal factors that may impact a company's marketing efforts, such as organizational structure, culture, etc.
Customer Analysis - This type of audit evaluates customer needs and preferences by analyzing data from surveys or focus groups.
Competitive Analysis - This type of audit assesses competitors' strengths and weaknesses in order to identify opportunities for differentiation.
Marketing Mix Audit - This type of audit analyzes a company's product offerings, pricing strategies, promotional tactics, and distribution channels.

What Is an Example of a Marketing Audit?

An example of a marketing audit could involve conducting an analysis of a company's social media presence by evaluating its engagement rates, follower count, content quality, and overall social media strategy. By assessing these metrics against industry benchmarks or best practices in social media marketing, you can identify areas where improvements can be made.

What Are the Steps in the Marketing Audit Process?

The steps involved in conducting an effective marketing audit include:

Defining the scope/objectives
Gathering information about the external/internal environments
Analyzing market trends/customer behavior
Evaluating competitive activity
Assessing current product/pricing/promotion/distribution strategies
Reviewing existing data on sales revenue/customer acquisition cost etc.
Identifying gaps/areas for improvement in each area analyzed
Developing actionable recommendations with specific goals/objectives identified for each recommendation made during this phase.

What Are the Four Characteristics of a Marketing Audit?

To conduct a successful marketing audit strategy, it is important to ensure that it’s:

Comprehensive (covering all relevant areas)
Objective (providing unbiased insight)
Systematic (using structured methods)
and strategic (aligning with broader business goals)

Ensuring these four characteristics will help you get the most out of your marketing audit by providing actionable insights into how you can improve your overall performance.

How Do You Conduct a Marketing Audit Strategy?

To conduct an effective marketing audit strategy, you should begin by setting clear objectives for what you hope to achieve through the process. From there, you can:

Conduct research on market trends/customer behavior patterns/competitor activity.
Analyze your own performance data across various metrics like sales revenue/customer acquisition cost.
Compare your performance against those of competitors operating in similar markets/industries.
Identify any gaps/shortcomings in your existing strategy based on findings from research/data collection phases.
develop actionable recommendations with specific goals/objectives identified for each recommendation made during this phase.