Corporate Identity Strategy

Setting a Corporate Identity for your business is like choosing the personality of your company. For example, Disney and Microsoft are both massive corporations, but you don’t think of them in the same way. That’s because Disney has made great investments to have its name associate with family fun and entertainment, where as Microsoft has made similar efforts to be seen as a safe, reliable, software business.

Why does this matter? Because Disney and Microsoft sell different products and they need to put on a corporate persona to appeal to their customer segments as efficiently as possible. If Apple decided to shift its corporate persona to being safe and dependable rather than exciting and chic, they would lose a large portion of their younger audience segment looking for the next best tech.

The point is, if you want to effectively market to your customer segments as a B2B company, you need to determine the kind of personality these customers will respond most positively to and lean into it. By utilizing customer personalities informed from previous marketing, Dream Factory can determine the two most common personalities that frequent your website and use that information to create targeted ads aimed at more of those people.

Whether it takes a new advertising campaign or a full website makeover, we’ll enhance your business by making it more appealing to the kinds of customers you want to see.