How To Write An Effective B2B Case Study In 3 Easy Steps 0
- Content Marketing, B2B Strategy, Case Studies, Lead Generation, Marketing Tips
- December 1, 2020
The hype man for your business: The B2B Case Study. A B2B case study can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. This is like showing your potential
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Lead Decay – And What To Do About It 0
- Lead Generation, B2B Strategy, Content Marketing
- October 22, 2020
Don’t call a zombie hunter when lead decay begins! As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the leads don’t become clients? In the spirit of the Halloween season, we thought
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3 Reasons Webinars Bring Value to B2B Companies in 2020 0
- Lead Generation, B2B, B2B Strategy, Content Marketing, Marketing Tips, Marketing Trends
- October 20, 2020
While COVID has shifted the focus to online venues for marketing (email, Zoom calls, webinars, etc.), tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations
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Future Proofing Your B2B Marketing Strategy: What to Do When the Unexpected Happens 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
- October 14, 2020
Digitally. Socially. Culturally. The world is rapidly evolving, and now, more than ever, is the time to make sure your business is aligned on all fronts. A good place to start is by ensuring that your B2B marketing strategy is future-proofed. …and here’s how… Be Intentional. There’s a lot of information out there about how
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5 Ways To Use Your B2B Buyer Personas 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing, Marketing Tips, Marketing Trends
- August 12, 2020
Written By: Ceara Hickerson Now that you have your B2B buyer personas, don’t file them away. Put them into action to define and guide your marketing efforts In 1997, Apple, Inc. launched the “Think Different” Campaign to re-target marketing efforts, and, more importantly, to save the company. Image Source: Wikipedia Consumers everywhere responded positively
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The Importance of Qualifying B2B Leads 0
- Lead Generation, B2B, B2B Strategy
- July 30, 2020
Written By: Mary Kaitlin Des Jardins Quality over quantity – an age old saying that not only applies to your social circle, but to your lead generation strategy for your B2B business as well. Honestly, qualifying B2B leads is so important that we decided to write an entire blog about it. Read on to learn
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