The Importance of Qualifying B2B Leads
- Lead Generation, B2B, B2B Strategy
- July 30, 2020
No one likes to hear what they’re doing is wrong, especially when it comes to their own business. However, pinpointing what you’re doing wrong and learning how to fix it can really help you bring more success to your company. One of the places companies tend to go wrong without noticing is in content development.
READ MOREAuthor: MONIQUE OLAN, Marketing Supervisor You hear it tossed around a lot when people talk about marketing for B2B – you need to use content marketing. They’re right, you know? Content marketing is a very important component when trying to reach your target market in the B2B field. So what is content marketing? It’s not necessarily a
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