What Every B2B Brand Should Know About Brand Voice 0
- Design Tips, B2B, B2B Strategy, Marketing Tips, Marketing Trends
- November 28, 2017
Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our business exist? And, more importantly,
READ MORE
3 Reasons Why Your Site Needs to Be Responsive in 2014 0
- Design Tips, Marketing Tips
- March 4, 2014
Responsive websites are the talk of the web development world in 2014, and if your website is not responsive yet, it should be. A responsive site, if you have not heard, simply means that your website “responds” to fit and function on various screen sizes, from a desktop to different tablets and smartphone browsers, while
READ MORE
Build Your Visual Position 0
- Design Tips
- November 6, 2013
Author: DANIELLE FLEMING, Creative Manager Your company needs to have a brand identity that is easily recognized and stands out in a crowd. Brand identity, however, goes beyond just a strong logo design and the messaging you create. You also need to build what is called your “visual position.” Your visual position is played out across your
READ MORE

You Have a Tagline, But Where Should It Go?0
- Design Tips
- September 26, 2013
Author: DANIELLE FLEMING, Creative Manager You have brainstormed, had a few back-and-forths, and you decided on an official tagline for your company. Fantastic! However, while you’ve thought deeply on the marketing value this tagline delivers to your brand, you may not have thought about how you integrate it into design. Where does your new tagline go for
READ MORE
4 Qualities of an Effective Logo 0
- Design Tips
- September 4, 2013
Author: DANIELLE FLEMING, Creative Manager A logo is the most visually representative aspect of a company. It is the single most visible component to a brand and has a huge impact on the company’s marketing. But how do you make a well-designed logo that is truly effective and adds value to the company’s overall marketing strategy? Here
READ MORE
3 Trade Show Ideas for 2013 0
- Design Tips
- December 20, 2012
Trade shows used to be a level playing field for groups trying to reach their specific industry audience, but that is no longer the case. Showing up with a booth and a table and a couple basic giveaways won’t get you very far in 2013. You need to bring new trade show ideas if you’re
READ MORE

Design Tips