What Every B2B Brand Should Know About Brand Voice 0
- Design Tips, B2B, B2B Strategy, Marketing Tips, Marketing Trends
- November 28, 2017
Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our business exist? And, more importantly,
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Build Your Visual Position 0
- Design Tips
- November 6, 2013
Author: DANIELLE FLEMING, Creative Manager Your company needs to have a brand identity that is easily recognized and stands out in a crowd. Brand identity, however, goes beyond just a strong logo design and the messaging you create. You also need to build what is called your “visual position.” Your visual position is played out across your
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You Have a Tagline, But Where Should It Go?0
- Design Tips
- September 26, 2013
Author: DANIELLE FLEMING, Creative Manager You have brainstormed, had a few back-and-forths, and you decided on an official tagline for your company. Fantastic! However, while you’ve thought deeply on the marketing value this tagline delivers to your brand, you may not have thought about how you integrate it into design. Where does your new tagline go for
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4 Qualities of an Effective Logo 0
- Design Tips
- September 4, 2013
Author: DANIELLE FLEMING, Creative Manager A logo is the most visually representative aspect of a company. It is the single most visible component to a brand and has a huge impact on the company’s marketing. But how do you make a well-designed logo that is truly effective and adds value to the company’s overall marketing strategy? Here
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