The Importance of Qualifying B2B Leads
- Lead Generation, B2B, B2B Strategy
- July 30, 2020
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
READ MOREHow You Can Use B2B Storytelling to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read
READ MOREHow B2B ABM Provides Your Business With Qualified Leads Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to waste your marketing team’s time, and your resources, which
READ MOREWritten By: Ceara Hickerson …And how to optimize B2B SEO to drive leads and make conversions in your funnel Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is for customers to find you at
READ MORECelebrating the Evolution of Women in Marketing on International Women’s Day 2019 Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years. Here
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