Why AI and Machine Learning Won’t Make Agencies Obsolete 0
- Marketing Trends, Artificial Intelligence, Content Marketing, Marketing
- November 21, 2018
How AI and Machine Learning Enables Automation, Making Agencies Stronger Competitors Hollywood has taught us that AI and machine learning will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential rate year
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5 Ways to Weather Digital Disruption 0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Lead Generation, Marketing
- September 26, 2018
Digital disruption is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a Blockbuster?), digital disruption has become more and more urgent in recent years as the digital
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How to Make Your Employees Your #1 LinkedIn Advocates 0
- Company Culture
- August 22, 2018
Improve Your Company’s Social Presence with LinkedIn Advocates LinkedIn has been the best social media for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business. And building a solid following of LinkedIn Advocates is a critical step to B2B social media success. On
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Our Top 3 Trends of MarTech 2018 0
- Marketing Trends
- May 22, 2018
MarTech Trends: The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and took a leisurely
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How Net Neutrality Impacts Your Business 0
- In the News
- December 6, 2017
And Why Losing It Matters Once again, Chairman Pai of the FCC has moved to abolish net neutrality rules. This has sparked a strong reaction online, leaving some bystanders to wonder: what exactly is net neutrality? Why should it matter to me and my business? And if we lose net neutrality, what should I expect?
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What Every B2B Brand Should Know About Brand Voice 0
- Design Tips, B2B, B2B Strategy, Marketing Tips, Marketing Trends
- November 28, 2017
Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our business exist? And, more importantly,
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