How to Build a B2B Content Marketing Strategy That Actually Drives Sales [2025 Guide]0
- Marketing Tips
- April 1, 2025
Did you know that 87% of B2B marketers report content marketing helped create brand awareness in the last year, while 58% used it to increase sales and revenue? These numbers tell an important story: b2b content marketing strategy works. However, with 94% of published content receiving zero backlinks and B2B content getting 10x fewer social
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Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy 0
- B2B Strategy
- September 30, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
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B2B Storytelling: Your #1 B2B Strategy 0
- B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 19, 2022
How You Can Use B2B Storytelling to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read
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Teamwork makes the Dreamwork – Enabling Sales With Content That Drives Revenue 0
- Lead Generation
- March 18, 2022
Creating content that is strong and informative not only increases your SEO ranking, it also helps increase high-quality lead generation, thus enabling sales efforts. What you write as a marketing professional has a substantial impact on the sales process, and an effective sales enablement strategy is a key aspect of company alignment. Effective marketing
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How B2B SEO is Different 0
- SEO, B2B, B2B Strategy
- September 23, 2020
Written By: Ceara Hickerson …And how to optimize B2B SEO to drive leads and make conversions in your funnel Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is for customers to find you at
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Discover New LinkedIn Features in 2019 0
- Marketing Trends
- April 3, 2019
How LinkedIn became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas. While B2B businesses typically struggle with platforms like Instagram and Twitter, LinkedIn is the place
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