B2B Storytelling: Your #1 B2B Strategy
- B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 19, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
READ MOREHow You Can Use B2B Storytelling to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read
READ MOREHow B2B ABM Provides Your Business With Qualified Leads Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to waste your marketing team’s time, and your resources, which
READ MORENavigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing, making effective B2B marketing strategies even harder to develop and deploy. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the
READ MOREMaking your B2B videos go viral is the holy grail of B2B video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement! Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video
READ MORECelebrating the Evolution of Women in Marketing on International Women’s Day 2019 Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years. Here
READ MORE