Marketing Tips

Top 5 Effective B2B Marketing Strategies to Incorporate in the Era of Remote Work 0
- B2B Strategy, Marketing Tips, Marketing Trends
- July 28, 2020
Navigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the Great Recession in 2008. The drop in US advertising spend
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Top 5 Tips To Make Your B2B Videos Go Viral in 2020 0
- Marketing Tips, Marketing Trends
- May 30, 2020
Making your video go viral is the holy grail of video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement! Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video content,
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Stop Ignoring Storytelling: Your #1 B2B Strategy 0
- B2B Strategy, Content Marketing, Marketing Tips
- March 19, 2019
How You Can Tell Stories to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read hundreds
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Celebrating the Evolution of Women in Marketing 0
- Dream Team, Marketing Trends
- March 8, 2019
Dream Factory on International Women’s Day 2019 Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years. Here at Dream Factory, women
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Why Account-Based Marketing is Your Essential B2B Strategy 0
- Marketing Trends
- December 18, 2018
How ABM Provides Your B2B Business with Qualified Leads Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to miss out on your real audience, which is
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Why AI and Machine Learning Won’t Make Agencies Obsolete 0
- Marketing Trends
- November 21, 2018
And How Automation Makes Us Stronger Competitors Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential rate year by year, but
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