How Not to Be a Marketing Creeper 0
- Marketing Tips
- January 14, 2014
What is a Marketing Creeper? Marketing Creepers are companies that use in-depth data to produce ads that creep out potential customers. Behavioral tracking data on potential customers has become a huge influence on integrated marketing efforts. From demographic information to interests, points of engagement, related activities, and more, the details of data you can gather
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Segmenting for Successful Lead Nurturing 0
- Marketing Tips
- November 6, 2013
One lead is not always the same as another. Often, leads of varying characteristics must be engaged in different ways through your marketing efforts. For example, an executive at a company is not necessarily looking for the same thing as an intern, and the right messaging for each of them can be drastically different.
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How to Generate Leads in B2B Using Marketing Automation 0
- Marketing Tips
- October 3, 2013
Author: MONIQUE OLAN, Marketing Supervisor In B2B marketing, no matter the industry, the focus is on lead generation and creating content that effectively supports the development of these leads. When it comes to producing revenue, no other tool has quite the same returns as marketing automation. This is because of how well it streamlines and enhances the
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How Not to Be a Marketing Creeper 0