B2B Storytelling: Your #1 B2B Strategy
- B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 19, 2022
Behavioral tracking data on potential customers has become a huge influence on integrated marketing efforts. From demographic information to interests, points of engagement, related activities, and more, the details of data you can gather on a potential customer these days helps feed more information for marketers to know what they are interested in at the
READ MOREOne lead is not always the same as another. Often, leads of varying characteristics must be engaged in different ways through your marketing efforts. For example, an executive at a company is not necessarily looking for the same thing as an intern, and the right messaging for each of them can be drastically different.
READ MOREAuthor: MONIQUE OLAN, Marketing Supervisor In B2B marketing, no matter the industry, the focus is on lead generation and creating content that effectively supports the development of these leads. When it comes to producing revenue, no other tool has quite the same returns as marketing automation. This is because of how well it streamlines and enhances the
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