In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency. Discover below details on what challenges our client faced, the solutions we
In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.
Discover below details on what challenges our client faced, the solutions we provided and the successful results we were able to deliver.
Challenges
Lead generation was a struggle with:
– Over 20 companies in pay-per-click (PPC) advertising
– Uncertainty on how to deliver the most profitable digital leads
With niche industrial markets, they needed experts who understood how to:
– Implement marketing for their B2B markets
– Cut through the clutter and deliver quality results
– Increase return on their marketing investment
– Streamline their lead generation into sales
Solutions
Through our exclusive methodologies, Dream Factory was able to enhance their PPC lead generation by:
– Performing extensive industry and competitor research
– Creating geographically segmented campaigns
– Refining targeting and campaign scope per salesperson
– Applying market seasonality calculations to optimize campaign performance
– Developing and launching more informative and higher converting landing pages
Additionally, we implemented marketing automation systems that:
– Fully automated the lead intake process
– Created immediate touchpoints with leads, maintaining their potential
– Streamlined leads to the appropriate salesperson per region and per product
– Integrated an automated reminder system for salespeople so no lead was lost
– Built a follow-up system for management to evaluate sales team performance
Benefits
210% increase of high quality leads, rapidly growing their ROI
The client also gained:
– Highly targeted, customized campaigns for improved budget allocation and market saturation
– Improved Google AdWords quality score, reducing the cost per lead
– Research data that uncovered additional tertiary market opportunities for additional profit avenues
– 100% automation of lead generation from PPC into the sales team
Ready to generate powerful results for your niche market? Get in touch today.
