Case Study: Increasing Lead Generation in a Competitive Market - Dream Factory

Case Study: Increasing Lead Generation in a Competitive Market

Case Study: Increasing Lead Generation in a Competitive Market

In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.   Discover below details on what challenges our client faced, the solutions we

Lead GenerationIn a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.

 

Discover below details on what challenges our client faced, the solutions we provided and the successful results we were able to deliver.

 

 

Challenges

 

Lead generation was a struggle with:

 

– Over 20 companies in pay-per-click (PPC) advertising

– Uncertainty on how to deliver the most profitable digital leads

 

With niche industrial markets, they needed experts who understood how to:

 

– Implement marketing for their B2B markets

– Cut through the clutter and deliver quality results

– Increase return on their marketing investment

– Streamline their lead generation into sales

 

Solutions

 

Through our exclusive methodologies, Dream Factory was able to enhance their PPC lead generation by:

 

– Performing extensive industry and competitor research

– Creating geographically segmented campaigns

– Refining targeting and campaign scope per salesperson

– Applying market seasonality calculations to optimize campaign performance

– Developing and launching more informative and higher converting landing pages

 

Additionally, we implemented marketing automation systems that:

 

– Fully automated the lead intake process

– Created immediate touchpoints with leads, maintaining their potential

– Streamlined leads to the appropriate salesperson per region and per product

– Integrated an automated reminder system for salespeople so no lead was lost

– Built a follow-up system for management to evaluate sales team performance

 

Benefits

210_-infographic

 

210% increase of high quality leads, rapidly growing their ROI

 

 

The client also gained:

– Highly targeted, customized campaigns for improved budget allocation and market saturation

– Improved Google AdWords quality score, reducing the cost per lead

– Research data that uncovered additional tertiary market opportunities for additional profit avenues

– 100% automation of lead generation from PPC into the sales team

 

Ready to generate powerful results for your niche market? Get in touch today.

 

 

 

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