Case Study: Increasing Lead Generation in a Competitive Market - Dream Factory

Case Study: Increasing Lead Generation in a Competitive Market

Case Study: Increasing Lead Generation in a Competitive Market

In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.   Discover below details on what challenges our client faced, the solutions we

Lead GenerationIn a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.

 

Discover below details on what challenges our client faced, the solutions we provided and the successful results we were able to deliver.

 

 

Challenges

 

Lead generation was a struggle with:

 

– Over 20 companies in pay-per-click (PPC) advertising

– Uncertainty on how to deliver the most profitable digital leads

 

With niche industrial markets, they needed experts who understood how to:

 

– Implement marketing for their B2B markets

– Cut through the clutter and deliver quality results

– Increase return on their marketing investment

– Streamline their lead generation into sales

 

Solutions

 

Through our exclusive methodologies, Dream Factory was able to enhance their PPC lead generation by:

 

– Performing extensive industry and competitor research

– Creating geographically segmented campaigns

– Refining targeting and campaign scope per salesperson

– Applying market seasonality calculations to optimize campaign performance

– Developing and launching more informative and higher converting landing pages

 

Additionally, we implemented marketing automation systems that:

 

– Fully automated the lead intake process

– Created immediate touchpoints with leads, maintaining their potential

– Streamlined leads to the appropriate salesperson per region and per product

– Integrated an automated reminder system for salespeople so no lead was lost

– Built a follow-up system for management to evaluate sales team performance

 

Benefits

210_-infographic

 

210% increase of high quality leads, rapidly growing their ROI

 

 

The client also gained:

– Highly targeted, customized campaigns for improved budget allocation and market saturation

– Improved Google AdWords quality score, reducing the cost per lead

– Research data that uncovered additional tertiary market opportunities for additional profit avenues

– 100% automation of lead generation from PPC into the sales team

 

Ready to generate powerful results for your niche market? Get in touch today.

 

 

 

Posts Carousel

Latest Posts

Top Authors

Most Commented

Featured Videos