With the amount of work in medical offices, investing resources in social media is often written off as a waste of time. The tendency to continue on without dedicating too much to social media may be convenient, but the benefits of a good social media plan cannot be overlooked. Our strong experience in the industry
With the amount of work in medical offices, investing resources in social media is often written off as a waste of time. The tendency to continue on without dedicating too much to social media may be convenient, but the benefits of a good social media plan cannot be overlooked.
Our strong experience in the industry allows us to see the current hole where medical professionals could be using social media to leverage greater opportunities. Our COO Jim Londeree is joining other industry experts this week to speak on the values of social media with the Medical Office Resources of Florida and we are taking the opportunity to explore some of the key benefits to using social media in your medical office.
Take Advantage of a Sleeping Giant: LinkedIn
LinkedIn is home to 6.2 million users and growing in the medical field and that’s just one social media platform you could be using. While the healthcare industry may not be thought of as a professional giant in social media, there are a lot of personal users out there looking to consume.
The only way to take advantage of this sleeping giant is to feed it with relevant content. People in the healthcare industry are out there, but there’s only a limited amount of good content for them to consume. To develop this, you must pinpoint what useful content your company is best fit to develop, analyze your best channels for distribution and who you’ll target. Once you begin creating useful content, you can experience even more advantages with social media.
Build Bigger Audiences with Content
As we’ve mentioned, the importance of content marketing in social media is critical. Without using it on your different platforms, the purpose of having an audience is nearly defeated. In the medical field, the amount of useful content to be shared is nearly endless and when people follow or like your pages, they are doing so to not only consume this content, but share it with others.
For what seems like forever, word of mouth has been among the top of the marketing picture for medical offices, but the landscape has changed. Social media is where information is freely shared in the same way that a suggestion was passed along from friends or neighbors in the past. If your medical office is creating dynamic content and passing it along, you’ve streamlined the route to a bigger audience by providing your current customers with useful facts to share. Now they not only have their good word on your office, but they have the useful content you’re sharing to prove it.
Streamline Communication and Save Time
There’s no reason for us to mention how important communication is in the medical field, so we’ll just talk about how social media can streamline access for audiences and make things easier for you. No matter how many campaigns you’re running, social media gives your customers and patients easier access. The bulk of social media users who follow professional accounts want information. They are the same people that have no hesitation picking up the phone to call your office and ask the extra question. Social media gives this audience another channel, with feedback that is not only more instant, but also more accurate.
*Image from uberculture