Blog

Why You Shouldn’t Hire a Marketing Agency 0
- Marketing Tips
- January 19, 2018
And Four Reasons to Prove We Absolutely Mean It I can see you scratching your head now as you read this headline. “Huh. Why shouldn’t I hire a marketing agency, and why is a marketing agency asking me not to?” you’re likely asking yourself. Perhaps you already have made this fatal error, and are paying
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The Dream Team Has a Ball at Topgolf Orlando 0
- Dream Team
- December 22, 2017
Two teams enter. Only one team wins. These were the sacred rules of the Topgolf Orlando showdown between the members of the Dream Factory Agency. Friends became enemies; otherwise pleasant account managers and coworkers became grizzled soldiers in a battle for victory and glory. Perhaps we exaggerate. Or perhaps the prize was simply that enticing:
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How Net Neutrality Impacts Your Business 0
- In the News
- December 6, 2017
And Why Losing It Matters Once again, Chairman Pai of the FCC has moved to abolish net neutrality rules. This has sparked a strong reaction online, leaving some bystanders to wonder: what exactly is net neutrality? Why should it matter to me and my business? And if we lose net neutrality, what should I expect?
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What Every B2B Brand Should Know About Brand Voice 0
- Design Tips, B2B, B2B Strategy, Marketing Tips, Marketing Trends
- November 28, 2017
Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our business exist? And, more importantly,
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3 Reasons to Fall in Love with Marketing Automation 0
- Marketing Tips
- February 25, 2016
Spreading yourself too thin is an all too common problem for many marketers. Repetitive tasks like blogging, distributing emails, checking leads and other ongoing monthly actions can take valuable time away from focusing on marketing goals or brainstorming for a new project. Instead of drowning in work and cursing the day the Internet was born,
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Powerful Marketing at POWER-GEN® International 0
- Company News
- January 13, 2016
The power generation industry is growing every day with new technology, innovations and developments. POWER-GEN International is the epicenter of the industry expansion and progress. As one of Dream Factory’s account managers, Morgan Peele, says, “It’s amazing to witness the continuing evolution of the sub-industries within power generation. The technology is constantly updating.” With six past
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Case Study: Increasing Lead Generation in a Competitive Market 0
- Case Studies
- January 12, 2016
In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency. Discover below details on what challenges our client faced, the solutions we
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We’re Attending POWER-GEN International for the 10th Consecutive Year 0
- Company News
- December 3, 2015
Dream Factory, a full-service agency specializing in power generation marketing, public relations and advertising, will attend POWER-GEN® International in Las Vegas, NV December 8 – 10, 2015. With over 15 years of power generation industry experience, our current client portfolio includes five of this year’s POWER-GEN International attendees, ranging from $30 million, multinational companies to $7
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5 Organic SEO Tips to Help Your Website Rank Higher 0
- Marketing Tips
- September 9, 2014
Search engine optimization (SEO) is a way of enhancing your website for search engines, like Google and Bing, in a way that clearly communicates the message of your content. Without it, search engines wouldn’t understand what our website content is about, and search results would be a mess of random information. Optimizations to the metadata
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