B2B Account-Based Marketing – Digital Tools for Superior Targeting
- B2B
- February 1, 2023
Making your B2B videos go viral is the holy grail of B2B video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement! Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video
READ MORE7 Tips to Create a Better B2B Content Marketing Strategy Is your B2B content marketing strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content marketing strategy. Since
READ MOREThe benefits of using SharpSpring to help clients form an inbound marketing strategy Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. Many marketing departments automate common tasks such as: emails, social media posting and sometimes
READ MOREBehind the scenes with the Dream Team How does an agency bounce into spring, aside from marketing? At Dream Factory, we did everything this year from a relaxing massage to enjoying a Friday mimosa, and competing in an officewide Easter egg hunt! Get an inside look at what it’s like behind the scenes in our
READ MORECelebrating the Evolution of Women in Marketing on International Women’s Day 2019 Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years. Here
READ MOREWords from Dream Factory’s CEO, Paulo Cigagna As we enter 2019, I want to talk a little bit on our company blog about what I believe it will be the next challenge in marketing for most of the companies in the United States. Dream Factory was founded in 1999, but I’m from the pre-computer era.
READ MOREHow AI and Machine Learning Enables Automation, Making Agencies Stronger Competitors Hollywood has taught us that AI and machine learning will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential rate year
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