Blog

Why Account-Based Marketing is B2B’s Ace in the Sleeve.0
- Marketing Trends
- November 12, 2018
For any business, finding and generating leads can be intimidating. This is especially true in the B2B business model. There’s often the misconception that spending more means getting more. However, the good news is that misconception is completely false. Casting a wide net is no longer an effective use of your time and resources. Business
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5 Ways to Weather Digital Disruption 0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Lead Generation, Marketing
- September 26, 2018
Digital disruption is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a Blockbuster?), digital disruption has become more and more urgent in recent years as the digital
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How to Make Your Employees Your #1 LinkedIn Advocates 0
- Company Culture
- August 22, 2018
Improve Your Company’s Social Presence with LinkedIn Advocates LinkedIn has been the best social media for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business. And building a solid following of LinkedIn Advocates is a critical step to B2B social media success. On
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Happy Birthday, Dream Factory! Celebrating 19 Years of Innovation 0
- Company Events, Company News, Dream Team
- August 20, 2018
Happy birthday, Dream Factory! Back in August of 1999, Paulo Cigagna and Jim Londeree founded a marketing agency designed to help their clients succeed in an increasingly competitive marketplace. Nineteen years of innovation later, the Dream Team celebrated our company’s anniversary with a Café Noir company lunch (our favorite!). What’s Changed Since 1999? As recently
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5 Steps for Finding the Perfect Keywords for SEO 0
- Marketing Tips, SEO
- July 23, 2018
Your Rainbow to the “Pot of Gold” of SEO Ranking When it comes to SEO, having the perfect keyword can definitely feel like finding the “pot of gold” at the end of the rainbow. When it’s a struggle to find the right keywords, though, it can be overwhelming to decide which new ones to
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Separating Fact from Fiction: The Top Chatbot Myths of 2018 0
- Marketing Trends
- June 20, 2018
Your Guide to Chatbots & What They Can Do for Your Business There’s been a lot of “chat” about chatbots in the marketing world this year. What’s all this talk about AI-powered chatbots about? Are chatbots just a passing fad or should you be looking into them more seriously? Do B2B brands even need
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What is GDPR Compliance (And What is Dream Factory Doing About It)?0
- In the News
- May 22, 2018
Your Quick Guide to Complying with General Data Protection Regulation The EU’s latest update to General Data Protection Regulation (GDPR) compliance goes live May 25th, and for those who do international business, this can lead to a lot of questions: “Do I need to worry about GDPR? What does GDPR entail? What steps do
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Our Top 3 Trends of MarTech 2018 0
- Marketing Trends
- May 22, 2018
MarTech Trends: The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and took a leisurely
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Super Bowl Ads of 2018 – Dream Factory’s Top 5 0
- In the News
- February 5, 2018
And Why We Can’t Stop Talking About Them It’s that time of year again—the Super Bowl! While some people were cheering for the Patriots or the Eagles last night, the marketing world was watching the Oscars of advertising. Think we’re exaggerating? According to a report by Sports Illustrated media writer Richard Deitsch, NBC received about
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