B2B Account-Based Marketing – Digital Tools for Superior Targeting
- B2B
- February 1, 2023
Written By: Celina DeCastro How do you keep in contact with your clients? Do you have a folder with their information to keep handy before meetings? Do you still use a Rolodex of your clients’ numbers nearby? Looking to modernize your marketing stack? Well maybe it’s time to retire the Rolodex and Excel sheets containing
READ MOREWhen your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place. As oddly satisfying or gross as it may appear, the
READ MOREDon’t call a zombie hunter when lead decay begins! As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the leads don’t become clients? In the spirit of the Halloween season, we thought
READ MOREWhile COVID has shifted the focus to online venues for marketing (email, Zoom calls, webinars, etc.), tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations
READ MOREDigitally. Socially. Culturally. The world is rapidly evolving, and now, more than ever, is the time to make sure your business is aligned on all fronts. A good place to start is by ensuring that your B2B marketing strategy is future-proofed. …and here’s how… Be Intentional. There’s a lot of information out there about how
READ MOREWritten By: Ceara Hickerson …And how to optimize B2B SEO to drive leads and make conversions in your funnel Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is for customers to find you at
READ MOREWritten By: Ceara Hickerson Now that you have your B2B buyer personas, don’t file them away. Put them into action to define and guide your marketing efforts In 1997, Apple, Inc. launched the “Think Different” Campaign to re-target marketing efforts, and, more importantly, to save the company. Image Source: Wikipedia Consumers everywhere responded positively
READ MOREWritten By: Mary Kaitlin Des Jardins Quality over quantity – an age old saying that not only applies to your social circle, but to your lead generation strategy for your B2B business as well. Honestly, qualifying B2B leads is so important that we decided to write an entire blog about it. Read on to learn
READ MORENavigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing, making effective B2B marketing strategies even harder to develop and deploy. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the
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