Blog

How to Master Google Algorithm Updates 0
- Marketing Tips
- May 19, 2014
Author: MARIA DICESARE, Junior Marketing Coordinator Panda and Penguin and Hummingbird, oh my! Google recently introduced its new search algorithm, Hummingbird,which has affected roughly 90% of all searches. To put that high percentage into perspective, past updates like Panda and Penguin only affected 5% of searches, at most. This was one of the biggest Google
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How to Save Your Marketing Efforts from the “DVR Effect”0
- Marketing Tips
- March 25, 2014
The DVR has given each TV viewer the opportunity to fast forward and skip over the TV ads that brands spend large amounts of money and time trying to create. It has been a huge influence on whether companies even try to invest in this media outlet, how they do so and when. That said,
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3 Reasons Why Your Site Needs to Be Responsive in 2014 0
- Design Tips, Marketing Tips
- March 4, 2014
Responsive websites are the talk of the web development world in 2014, and if your website is not responsive yet, it should be. A responsive site, if you have not heard, simply means that your website “responds” to fit and function on various screen sizes, from a desktop to different tablets and smartphone browsers, while
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2 Signs You’re Doing B2B Content Wrong and How to Turn it Around 0
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
No one likes to hear what they’re doing is wrong, especially when it comes to their own business. However, pinpointing what you’re doing wrong and learning how to fix it can really help you bring more success to your company. One of the places companies tend to go wrong without noticing is in content development.
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How Not to Be a Marketing Creeper 0
- Marketing Tips
- January 14, 2014
What is a Marketing Creeper? Marketing Creepers are companies that use in-depth data to produce ads that creep out potential customers. Behavioral tracking data on potential customers has become a huge influence on integrated marketing efforts. From demographic information to interests, points of engagement, related activities, and more, the details of data you can gather
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Segmenting for Successful Lead Nurturing 0
- Marketing Tips
- November 6, 2013
One lead is not always the same as another. Often, leads of varying characteristics must be engaged in different ways through your marketing efforts. For example, an executive at a company is not necessarily looking for the same thing as an intern, and the right messaging for each of them can be drastically different.
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Build Your Visual Position 0
- Design Tips
- November 6, 2013
Author: DANIELLE FLEMING, Creative Manager Your company needs to have a brand identity that is easily recognized and stands out in a crowd. Brand identity, however, goes beyond just a strong logo design and the messaging you create. You also need to build what is called your “visual position.” Your visual position is played out across your
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How to Generate Leads in B2B Using Marketing Automation 0
- Marketing Tips
- October 3, 2013
Author: MONIQUE OLAN, Marketing Supervisor In B2B marketing, no matter the industry, the focus is on lead generation and creating content that effectively supports the development of these leads. When it comes to producing revenue, no other tool has quite the same returns as marketing automation. This is because of how well it streamlines and enhances the
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6 Best Practices for B2B Content Marketing 0
- Marketing Tips
- October 1, 2013
Author: MONIQUE OLAN, Marketing Supervisor You hear it tossed around a lot when people talk about marketing for B2B – you need to use content marketing. They’re right, you know? Content marketing is a very important component when trying to reach your target market in the B2B field. So what is content marketing? It’s not necessarily a
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