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  • A B2B Guide to YouTube

    A B2B Guide to YouTube0

    Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com)   Jumping into the YouTube platform may be just what your B2B company needs to generate

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  • Why have a copywriter on your marketing team?

    Why have a copywriter on your marketing team?0

    Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it though; check out this study

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  • 4 Ways to Automate Your B2B Email Marketing

    4 Ways to Automate Your B2B Email Marketing0

    How important is B2B email marketing for B2B companies? Have you checked your email lately? Is it full of daily newsletters or time-sensitive sales deals from your favorite companies? This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients. In order to create a marketing strategy

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  • Diversity in Marketing – A Timeline to Today

    Diversity in Marketing – A Timeline to Today0

    In honor of Black History Month, here’s a timeline that acknowledges the numerous black voices that used the evolution of media to date.   According to The Museum of Public Relations, the development of human communication dates back as far as 37000 BC with the use of cave drawings. Throughout history and the use of

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