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The Flywheel: A Customer-centric Business Model 0
- B2B Strategy
- October 12, 2022
Optimizing the Sales Funnel with On-going sales, marketing and customer service The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend. Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings. The concept
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Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy 0
- B2B Strategy
- September 30, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
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Create a B2B Buyer Persona: An Easy 7 Step Guide 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
- August 6, 2022
Written By: Ceara Hickerson As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer. This is known as the B2B buyer persona and it can equip your sales and marketing departments with tremendous structures and insights. So, the
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The Return of the Tradeshows 0
- Marketing Trends, Lead Generation, Marketing, Marketing Tips
- August 3, 2022
Return of the Tradeshows What to expect from the industry and on the tradeshow floor The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”. With restrictions relaxing, annual tradeshows are beginning
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