The Importance of Qualifying B2B Leads
- Lead Generation, B2B, B2B Strategy
- July 30, 2020
Creating content that is strong and informative not only increases your SEO ranking, it also helps increase high-quality lead generation, thus enabling sales efforts. What you write as a marketing professional has a substantial impact on the sales process, and an effective sales enablement strategy is a key aspect of company alignment. Effective marketing
READ MORE5 content marketing tips to help your leads cross the finish line. Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage them to stay or make
READ MOREA B2B guide to Hashtag Campaigns while maneuvering through social media Do you recall the last time you were on social media? Twitter, LinkedIn, Facebook, or even the “Gram”? As you may have noticed over the years, all four platforms have been utilizing the hashtag, formerly known as the pound symbol, in their posts.
READ MOREHow B2B ABM Provides Your Business With Qualified Leads Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to waste your marketing team’s time, and your resources, which
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