7 Ways to Solidify Your B2B Customer Retention 0
- B2B Strategy, Lead Generation
- January 19, 2023
Do More Than Just Send Emails – Get Personal With Your Potential Clients Can you confidently say, “I know my B2B customers like the back of my hand?” Many businesses don’t, because they never tread over the invisible line that separates them from their clients. B2B customer retention is a vital aspect to keeping any
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7 Post-Pandemic Marketing Trends that are Here to Stay 0
- Marketing Trends, B2B, B2B Strategy, Content Marketing, Marketing Tips
- December 20, 2022
Post-Pandemic Marketing Trends: A Marketing Outlook in 2021 and Looking Forward to 2022 Marketing shifted in 2020 during COVID-19, and it’s not going back. As marketers look towards the closing of 2021 and the beginning of 2022, what is the takeaway from the pandemic? How can marketers help companies grow faster or recover? What changed
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The Flywheel: A Customer-centric Business Model 0
- B2B Strategy
- October 12, 2022
Optimizing the Sales Funnel with On-going sales, marketing and customer service The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend. Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings. The concept
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Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy 0
- B2B Strategy
- September 30, 2022
Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for
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