B2B Storytelling: Your #1 B2B Strategy
- B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 19, 2022
5 B2B Holiday Marketing Strategies to Consider for 2020 While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind. Even though there may be a
READ MOREWritten By: Celina DeCastro How do you keep in contact with your clients? Do you have a folder with their information to keep handy before meetings? Do you still use a Rolodex of your clients’ numbers nearby? Looking to modernize your marketing stack? Well maybe it’s time to retire the Rolodex and Excel sheets containing
READ MOREWhen your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place. As oddly satisfying or gross as it may appear, the
READ MOREWhile COVID has shifted the focus to online venues for marketing (email, Zoom calls, webinars, etc.), tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations
READ MOREDigitally. Socially. Culturally. The world is rapidly evolving, and now, more than ever, is the time to make sure your business is aligned on all fronts. A good place to start is by ensuring that your B2B marketing strategy is future-proofed. …and here’s how… Be Intentional. There’s a lot of information out there about how
READ MOREWritten By: Ceara Hickerson Now that you have your B2B buyer personas, don’t file them away. Put them into action to define and guide your marketing efforts In 1997, Apple, Inc. launched the “Think Different” Campaign to re-target marketing efforts, and, more importantly, to save the company. Image Source: Wikipedia Consumers everywhere responded positively
READ MORE