B2B Holiday Marketing Strategies: 2020 Pandemic Edition 0
- B2B Strategy, Marketing Tips, Marketing Trends
- November 19, 2020
5 B2B Holiday Marketing Strategies to Consider for 2020 While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind. Even though there may be a
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CRMs – What Your Marketing Stack Should Include 0
- Marketing Tips, B2B Strategy, Marketing Trends
- November 17, 2020
Written By: Celina DeCastro How do you keep in contact with your clients? Do you have a folder with their information to keep handy before meetings? Do you still use a Rolodex of your clients’ numbers nearby? Looking to modernize your marketing stack? Well maybe it’s time to retire the Rolodex and Excel sheets containing
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The Importance of Aligning Company Departments 0
- Marketing, Marketing Tips, Marketing Trends
- November 12, 2020
When your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place. As oddly satisfying or gross as it may appear, the
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3 Reasons Webinars Bring Value to B2B Companies in 2020 0
- Lead Generation, B2B, B2B Strategy, Content Marketing, Marketing Tips, Marketing Trends
- October 20, 2020
While COVID has shifted the focus to online venues for marketing (email, Zoom calls, webinars, etc.), tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations
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Future Proofing Your B2B Marketing Strategy: What to Do When the Unexpected Happens 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
- October 14, 2020
Digitally. Socially. Culturally. The world is rapidly evolving, and now, more than ever, is the time to make sure your business is aligned on all fronts. A good place to start is by ensuring that your B2B marketing strategy is future-proofed. …and here’s how… Be Intentional. There’s a lot of information out there about how
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5 Ways To Use Your B2B Buyer Personas 0
- B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing, Marketing Tips, Marketing Trends
- August 12, 2020
Written By: Ceara Hickerson Now that you have your B2B buyer personas, don’t file them away. Put them into action to define and guide your marketing efforts In 1997, Apple, Inc. launched the “Think Different” Campaign to re-target marketing efforts, and, more importantly, to save the company. Image Source: Wikipedia Consumers everywhere responded positively
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