Marketing Tips - Dream Factory

  • The Flywheel: A Customer-centric Business Model

    The Flywheel: A Customer-centric Business Model0

    Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in quarterly sales quota meetings.  The

  • Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy

    Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy0

    Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for

  • The Return of the Tradeshows

    The Return of the Tradeshows0

    Marketing Wars: Return of the Tradeshows   What to expect from the industry and on the tradeshow floor   The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”.   With restrictions relaxing, annual tradeshows

  • Benefiting from Live Streaming with Influencers

    Benefiting from Live Streaming with Influencers0

    A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to promote their products and to

  • A B2B Guide to YouTube

    A B2B Guide to YouTube0

    Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source:   Jumping into the YouTube platform may be just what your B2B company needs to generate

  • Creating a Content Marketing Schedule

    Creating a Content Marketing Schedule0

    How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and more.   Once the topics