Content Marketing

How to Develop B2B Content that Drives Leads 0
- B2B Strategy, Content Marketing
- January 14, 2021
5 content marketing tips to help your leads cross the finish line. Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage them to stay or make
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How To Write An Effective B2B Case Study In 3 Easy Steps 0
- B2B Strategy, Case Studies, Content Marketing, Lead Generation, Marketing Tips
- December 1, 2020
The hype man for your business: B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. This is like showing your potential buyer that you
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Lead Decay – And What To Do About It 0
- B2B Strategy, Content Marketing, Lead Generation
- October 22, 2020
Written By: Celina DeCastro Don’t call a zombie hunter when your leads begin to decay As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the leads don’t become clients? In
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Better B2B Content Marketing – Beyond “Best Practices”0
- B2B Strategy, Content Marketing, Marketing Tips, Marketing Trends
- April 30, 2020
7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content marketing strategy. Since we are
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Discover New LinkedIn Features in 2019 0
- B2B Strategy, Content Marketing
- April 3, 2019
How the professional platform became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas. While B2B businesses typically struggle with platforms like Instagram and Twitter, LinkedIn
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Stop Ignoring Storytelling: Your #1 B2B Strategy 0
- B2B Strategy, Content Marketing, Marketing Tips
- March 19, 2019
How You Can Tell Stories to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read hundreds
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