Written By: Mary Kaitlin Des Jardins Digitally. Socially. Culturally. The world is rapidly evolving, and now, more than ever, is the time to make sure your business is aligned on all fronts. A good place to start is by ensuring that your B2B marketing strategy is future-proofed. …and… Read more
Written By: Ceara Hickerson …And how to optimize SEO to drive leads and make conversions in your funnel Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more
Written By: Ceara Hickerson As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer. So, the question is who is your “ideal customer”? This is known as the B2B buyer persona and… Read more
Written By: Mary Kaitlin Des Jardins Quality over quantity – an age old saying that not only applies to your social circle, but to your lead generation strategy for your B2B business as well. Honestly, qualifying your leads is so important that we decided to write an entire… Read more
Navigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the Great Recession in 2008. The… Read more
7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content… Read more
The benefits of using SharpSpring to help clients form an inbound marketing strategy Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. Many marketing departments automate common tasks such as: emails,… Read more
MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter. Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more
We’ve all been there before: right back at the starting line for a new prospective job role or a whole new career altogether. Scary, nerve-wracking and exhilarating are some unavoidable emotions. There is no doubt your brain has some choice words for you: Here’s what your brain may be… Read more