Behind the scenes with the Dream Team How does an agency bounce into spring, aside from marketing? At Dream Factory, we did everything this year from a relaxing massage to enjoying a Friday mimosa, and competing in an officewide Easter egg hunt! Get an inside look at what… Read more
How the professional platform became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas. While B2B businesses typically struggle with platforms… Read more
How You Can Tell Stories to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and… Read more
Dream Factory on International Women’s Day 2019 Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more
Words from Dream Factory’s CEO, Paulo Cigagna As we enter 2019, I want to talk a little bit on our company blog about what I believe it will be the next challenge in marketing for most of the companies in the United States. Dream Factory was founded in 1999,… Read more
How ABM Provides Your B2B Business with Qualified Leads Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to miss out on… Read more
And How Automation Makes Us Stronger Competitors Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential… Read more
…And How Dream Factory Helps You Do It “Digital disruption” is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a… Read more
B2B Strategies to Increase LinkedIn Social Presence LinkedIn has been the best social for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business. On Facebook and Instagram, you’re competing with cute cat photos and posts about friends and… Read more
Happy birthday, Dream Factory! Back in August of 1999, Paulo Cigagna and Jim Londeree founded a marketing agency designed to help their clients succeed in an increasingly competitive marketplace. Nineteen years of innovation later, the Dream Team celebrated our company’s anniversary with a Café Noir company lunch (our favorite!). What’s… Read more