Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today. Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise. Furthermore, content marketing… Read more
Creating content that is strong and informative not only increases your SEO ranking, it also helps lead generation. What you write as a marketing professional has a substantial impact on the sales process, this is an important aspect of company alignment. Marketing goes hand-in-hand with Sales as it is… Read more
Have you checked your email lately? Is it full of daily newsletters or time-sensitive sales deals from your favorite companies? This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients. In order to create a marketing strategy that… Read more
In honor of Black History Month, here’s a timeline that acknowledges the numerous black voices that used the evolution of media to date. According to The Museum of Public Relations, the development of human communication dates back as far as 37000 BC with the use of cave drawings. Throughout… Read more
4 Ways SEO and PPC Work Best Together Have you analyzed your marketing budget? Are you trying to figure out what is the best way to gain views, clicks, or an audience to your website? Which is better for your marketing campaign, PPC or SEO? Depending on… Read more
5 content marketing tips to help your leads cross the finish line. Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage… Read more
A B2B guide to maneuvering through social media Do you recall the last time you were on social media? Twitter, LinkedIn, Facebook, or even the “Gram”? As you may have noticed over the years, all four platforms have been utilizing the hashtag, formerly known as the pound symbol, in… Read more
Reflections from the desks of Dream Factory’s CEO & COO As we look back on 2020, we realize how drastic the changes have been in marketing tactics. From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of… Read more
Catch up with our Dream Team – who have recently taken their workload home. In these unprecedented times, we at Dream Factory, like many other companies across the nation, have been working from home to preserve the safety and well-being of our employees. As we have no choice… Read more
The hype man for your business: B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. This is like showing… Read more