The Flywheel: A Customer-centric Business Model
- B2B Strategy
- October 12, 2022
How important is B2B email marketing for B2B companies? Have you checked your email lately? Is it full of daily newsletters or time-sensitive sales deals from your favorite companies? This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients. In order to create a marketing strategy
READ MORE4 Reasons SEO and B2B PPC Are More Effective Together The objective of B2B PPC and SEO are the same; they’re designed to make you visible on the first page of SERPs (Search Engine Results Page), but while their goals are the same, they don’t have to be used individually. Combining them both is a
READ MORE5 B2B Content Marketing Trends in 2021 As we look back on 2020, we realize how drastic the changes have been in B2B content marketing trends. From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of the times. Besides looking forward to 2021
READ MOREThe hype man for your business: The B2B Case Study. A B2B case study can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. This is like showing your potential
READ MORE5 B2B Holiday Marketing Strategies to Consider for 2020 While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind. Even though there may be a
READ MOREWritten By: Celina DeCastro How do you keep in contact with your clients? Do you have a folder with their information to keep handy before meetings? Do you still use a Rolodex of your clients’ numbers nearby? Looking to modernize your marketing stack? Well maybe it’s time to retire the Rolodex and Excel sheets containing
READ MORE