5 B2B Content Marketing Trends in 2021
- Marketing Trends, B2B, B2B Strategy, Marketing Tips
- December 22, 2020
Written By: Celina DeCastro How do you keep in contact with your clients? Do you have a folder with their information to keep handy before meetings? Do you still use a Rolodex of your clients’ numbers nearby? Looking to modernize your marketing stack? Well maybe it’s time to retire the Rolodex and Excel sheets containing
READ MOREWhen your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place. As oddly satisfying or gross as it may appear, the
READ MOREWhile COVID has shifted the focus to online venues for marketing (email, Zoom calls, webinars, etc.), tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations
READ MOREWritten By: Ceara Hickerson Now that you have your B2B buyer personas, don’t file them away. Put them into action to define and guide your marketing efforts In 1997, Apple, Inc. launched the “Think Different” Campaign to re-target marketing efforts, and, more importantly, to save the company. Image Source: Wikipedia Consumers everywhere responded positively
READ MORENavigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing, making effective B2B marketing strategies even harder to develop and deploy. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the
READ MOREMaking your B2B videos go viral is the holy grail of B2B video marketing. Why? Because, by going viral, you can reach thousands of customers without spending a dime in media placement! Let’s face it. Video marketing dominates when it comes to today’s marketing trends. In fact, 54% of consumers want to see more video
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