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B2B Strategy

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  • Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy

    Chatting Through The Sales Funnel | The Benefits of Chatbots for Your Marketing Strategy0

    • B2B Strategy
    • September 30, 2022

    Let’s take a trip back to a time when you were researching a company, for personal or professional reasons. Remember that pop-up on the bottom right-hand of the screen that offered you support if needed? You may have thought that was a person awaiting your input, and in some cases that may be, but for

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  • Create a B2B Buyer Persona: An Easy 7 Step Guide

    Create a B2B Buyer Persona: An Easy 7 Step Guide0

    • B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
    • August 6, 2022

    Written By: Ceara Hickerson As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer. This is known as the B2B buyer persona and it can equip your sales and marketing departments with tremendous structures and insights.   So, the

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  • Creating a Content Marketing Schedule

    Creating a Content Marketing Schedule0

    • Marketing Tips, B2B Strategy, Marketing Trends
    • June 10, 2022

    How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and more.   Once the topics

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  • What Makes B2B Content Interesting?

    What Makes B2B Content Interesting?0

    • Content Marketing, B2B, B2B Strategy, Lead Generation, SEO
    • April 27, 2022

    Great B2B Content should inform and entertain Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing tactics varies from blog

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  • B2B Storytelling: Your #1 B2B Strategy

    B2B Storytelling: Your #1 B2B Strategy0

    • B2B Strategy, Content Marketing, Marketing Tips, SEO
    • March 19, 2022

    How You Can Use B2B Storytelling to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read

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  • How to Develop B2B Content that Drives Leads

    How to Develop B2B Content that Drives Leads0

    • SEO, B2B, B2B Strategy, Content Marketing, Marketing Tips
    • January 14, 2022

    5 content marketing tips to help your leads cross the finish line.   Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage them to stay or make

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  • Most Read
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    • Lead Generation, B2B, B2B Strategy
    • July 30, 2020
  • The Flywheel: A Customer-centric Business Model
    • B2B Strategy
    • October 12, 2022
  • Create a B2B Buyer Persona: An Easy 7 Step Guide
    • B2B Strategy, B2B, Content Marketing, Lead Generation, Marketing Tips
    • August 6, 2022
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