Paulo Cigagna

Author's Posts

  • B2B Marketing and Sales Alignment: What Actually Works

    B2B Marketing and Sales Alignment: What Actually Works0

    Summary Summary: B2B Marketing and Sales Alignment: What Actually Works Marketing and sales alignment stands as the definitive factor separating high-growth B2B companies from their competitors. Throughout this guide, we’ve explored how marketing departments have transformed beyond traditional roles into strategic revenue drivers. The evidence speaks for itself—companies successfully aligning these departments see 36% higherREAD MORE
  • The Power of Account-Based Marketing with Intent Data: A Path to B2B Success

    The Power of Account-Based Marketing with Intent Data: A Path to B2B Success0

    The Power of Account-Based Marketing with Intent Data: A Path to B2B Success In recent years, Account-Based Marketing (ABM) has dramatically transformed the B2B marketing landscape. Rather than adopting a broad-spectrum approach that targets a wide audience, ABM emphasizes focusing on high-value accounts. This focus allows businesses to tailor their marketing campaigns to fit the

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  • EMBRACING AI IN MARKETING: TRANSFORMING STRATEGIES AND TACTICS FOR 2023

    EMBRACING AI IN MARKETING: TRANSFORMING STRATEGIES AND TACTICS FOR 20230

    In the dynamic landscape of today’s marketing, Artificial Intelligence (AI) is the game-changer that’s redefining how brands engage with their audience. As we navigate through 2023, the integration of AI in marketing is not just a buzzword – it’s a necessity for those seeking to secure a competitive edge. From hyper-personalization to real-time data analysis,

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  • Why B2B Marketing Agencies Are Business Essential

    Why B2B Marketing Agencies Are Business Essential0

    Why B2B Marketing Agencies Are Business Essential In the digital domain, B2B entities confront nuanced marketing challenges. Unlike their B2C counterparts, they maneuver through a sophisticated sales process, cater to a specialized market, and frequently position premium-priced offerings. This differentiation underscores the pivotal role of B2B marketing agencies. Harnessing the knowledge of seasoned marketing specialists,

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