brand voice

What Every B2B Brand Should Know About Brand Voice0

• Design Tips, B2B, B2B Strategy, Marketing Tips, Marketing Trends
• November 28, 2017

Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our business exist? And, more importantly,