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How To Write An Effective B2B Case Study In 3 Easy Steps

The hype man for your business:   Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services.   This is like showing your… Read more

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B2B Holiday Marketing Strategies: 2020 Pandemic Edition

5 Strategies to Consider for this Holiday Season   While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind.   Even though… Read more


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3 Marketing Takeaways with Dream Factory COO, Jim Londeree

The benefits of using SharpSpring to help clients form an inbound marketing strategy Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. Many marketing departments automate common tasks such as: emails,… Read more


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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Maximize Your Tradeshow Social Media Posts

Best practices for exhibitors to boost engagement   Tradeshow season is a fun and exciting time for your team—especially for networking and engaging with customers or potential leads. But don’t stop there: tradeshow events extend to social media, too, and you won’t want to miss out on the conversation. Read… Read more


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What is GDPR Compliance (And What is Dream Factory Doing About It)?

Your Quick Guide to Complying with General Data Protection Regulation   The EU’s latest update to General Data Protection Regulation (GDPR) compliance goes live May 25th, and for those who do international business, this can lead to a lot of questions: “Do I need to worry about GDPR? What does… Read more