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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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Reflections on Content Marketing in 2019

Words from Dream Factory’s CEO, Paulo Cigagna   As we enter 2019, I want to talk a little bit on our company blog about what I believe it will be the next challenge in marketing for most of the companies in the United States. Dream Factory was founded in 1999,… Read more