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How to Develop B2B Content that Drives Leads

5 content marketing tips to help your leads cross the finish line.   Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage… Read more

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Hashtag Campaigns – Do you need them?

A B2B guide to maneuvering through social media   Do you recall the last time you were on social media? Twitter, LinkedIn, Facebook, or even the “Gram”? As you may have noticed over the years, all four platforms have been utilizing the hashtag, formerly known as the pound symbol, in… Read more


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Reflections on Content Marketing in 2019

Words from Dream Factory’s CEO, Paulo Cigagna   As we enter 2019, I want to talk a little bit on our company blog about what I believe it will be the next challenge in marketing for most of the companies in the United States. Dream Factory was founded in 1999,… Read more