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Why have a copywriter on your marketing team?

Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it… Read more

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Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more


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Reflections on Content Marketing in 2019

Words from Dream Factory’s CEO, Paulo Cigagna   As we enter 2019, I want to talk a little bit on our company blog about what I believe it will be the next challenge in marketing for most of the companies in the United States. Dream Factory was founded in 1999,… Read more